Buttondown vs. Sendfox
Sendfox is affordable, but its polish and featureset pales in comparison to Buttondown.
Sendfox is a tool by the folks at AppSumo that's focused mostly for existing customers. If you're looking for a barebones tool that allows you to segment your list and create some basic automations while staying within the AppSumo, Sendfox may be the tool for you.
However, it lacks a lot of the major features you may be looking for in a newsletter, like support for archives, scheduling, paid subscriptions, or advanced analytics.
Buttondown doesn't block its polished editor behind a $49 fee, because I think the most important part about building a newsletter is the writing process. If you're looking for a newsletter tool that can handle your workload while being easy to integrate with, Buttondown is the tool for you!
|Free for your first hundred subscribers|
|Drag and drop image uploading|
|Free RSS support|
|Clean, usable design|
|'Pay what you want' mode|
Kind words from happy writers
I’d also like to add that @buttondown is an absolute joy to use. Hats off, Justin!
Elliot Jay Stocks
Creative Director, Google Fonts
for building an amazing bootstrapped product for newsletters, all while being very open to feedback and connecting directly with customers 🙏
Easily one of the most enjoyable product experience I've had.
Head of Ecosystem, Netlify
if you are looking for "newsletter tool for hackers" i tentatively believe the answer is @buttondown
full api, compose in markdown, good docs for setting up domain auth, simple subscribe form HTML that you style yourself (or not)
Brian David Hall
Author, Your Website Sucks
I really like @buttondown as a blogging platform, it has the simplicity of Substack but the corporate culture is less toxic.
I worked with @buttondown and asked for some new payment support beyond the supporter single tier / pay-what-you-want options.
Justin was great and built it in just a couple days.
Author & consultant
I write nonfiction and I use @buttondown buttondown.email/Changeset - indie, GREAT personal customer support, very nice default styling, all the options I want including ones to protect my readers' privacy
Open source maintainer
I use @buttondown because it does exactly what I need (manage subscribers and send markdown emails), not more and not less 👍 As a bonus it's made by an indie dev which I love!
If you’re considering running an email newsletter, or if you already run one and are considering a change of provider, I highly recommend @buttondownemail. Super-easy app, very fair pricing with a generous free tier, and exemplary support. 💯
Technologist and speaker
imo @buttondown is easily one of the best-designed services i’ve used in recent years, if you have a substack you should really consider switching!