Buttondown is a small, elegant tool for producing newsletters.

The minimalist interface makes it easy for you to write great emails; the automation acts like the editorial assistant you wish you had, by checking for typos, broken links, or malformed images; the portable subscription widget makes it really easy to grow your audience from wherever you host your site.

And then Buttondown gets out of your way! Buttondown's focus is on pragmatism over richness; it's not the most robust application you've ever used, but it may be the most delightful.

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Built for people like you.

I had been writing my own personal newsletter for years but struggled with how other tools worked. Simple tasks like cleaning up Markdown, checking links, resizing images, and making sure the email looked right was a huge hassle. It took me away from doing the fun part: writing a great newsletter.

I needed a simple, pleasant tool that took the annoying stuff off of my plate. I also wanted something that was for people like me: not a tool that was really built for big commercial sites or complex editorial teams, but for a small user who wanted to spend more time writing than dealing with an interface.

What makes Buttondown unique?

Plus a bunch of other good stuff:

Your newsletter, your data

Most email and newsletter tools operate under one of two business models:

• They are venture-backed, forcing them to achieve scale and profitability at the expense of usability or privacy.
• They are designed for large corporations, who spend tens of thousands of dollars a month to create complex automation workflows based on subscriber actions.

Buttondown is different. I've built it specifically for folks who want a tool, rather than an ecosystem: I keep track of how I spend money and offer customizable analytics options so you can be comfortable with the data you collect.

Your settings page is a joy to use and everything about Buttondown makes me happy.

Gareth Jelley

Magazine editor

have been on Buttondown for ~18 months and I can't recommend it enough.

Elizabeth Minkel

Podcast host

You really do make ALL other customer service look terrible by comparison.

Chris Mead

Improv teacher

There is a caring person on the other side of this software, which is one of the things I like the most about Buttondown.

Keith Calder

Film & TV Producer

I’d also like to add that @buttondown is an absolute joy to use. Hats off, Justin!

Elliot Jay Stocks

Creative Director, Google Fonts

Shoutout to @buttondown and @jmduke for building an amazing bootstrapped product for newsletters, all while being very open to feedback and connecting directly with customers 🙏 Easily one of the most enjoyable product experience I've had.

Den Delimarsky

Head of Ecosystem, Netlify

if you are looking for "newsletter tool for hackers" i tentatively believe the answer is @buttondown full api, compose in markdown, good docs for setting up domain auth, simple subscribe form HTML that you style yourself (or not)

Brian David Hall

Author, Your Website Sucks

I really like @buttondown as a blogging platform, it has the simplicity of Substack but the corporate culture is less toxic.

Chad Loder

Extremism researcher

I worked with @buttondown and asked for some new payment support beyond the supporter single tier / pay-what-you-want options. Justin was great and built it in just a couple days.

Dan Hon

Author & consultant

I write nonfiction and I use @buttondown buttondown.email/Changeset - indie, GREAT personal customer support, very nice default styling, all the options I want including ones to protect my readers' privacy

Sumana Harihareswara

Open source maintainer

I use @buttondown because it does exactly what I need (manage subscribers and send markdown emails), not more and not less 👍 As a bonus it's made by an indie dev which I love!

Max Stober

Founder, GraphCDN

If you’re considering running an email newsletter, or if you already run one and are considering a change of provider, I highly recommend @buttondownemail. Super-easy app, very fair pricing with a generous free tier, and exemplary support. 💯

Peter Gasston

Technologist and speaker

imo @buttondown is easily one of the best-designed services i’ve used in recent years, if you have a substack you should really consider switching!

Kabir Goel

Engineer, Cal

It feels incomparably good to be able to email just like a guy named Justin when you have a @buttondown question 15 minutes before you’re about to blast a Geistlist email. (Not a guarantee but wow this guy is human-level good.)

Jacob Ford

Designer About Town

It’s a pleasure working with you. Thank you! (And what a contrast with Mailchimp, where I spent two weeks and a dozen of emails trying find out why our form goes down sometimes (only sometimes), and never really got a real answer.)

Anton Sotkov

Software Engineer, IA