Many businesses thrive on the concept of collecting data about individuals based on their email addresses and inbox usage. (You can read about that here.)
Buttondown is different. As a bootstrapped business, I don’t need to engage with data on level. Your information is yours, and yours alone.
Buttondown collects the standard bevy of email analytics: IP addresses, open and click events, client information. Buttondown sends that to absolutely nobody besides, well, you, the beloved customer. And if you want to completely opt out, you can.