Buttondown's powerful analytics

Buttondown makes it easy for you to learn more about your readers.

Whether you're writing a professional industry newsletter or just sharing links with friends, it's valuable to look through your data and see what's working — and what isn't. Buttondown's email analytics tools make it easy and — dare I say it! — fun to examine your subscribers' behavior and of your email's performance so you can send better emails (or just collate your vanity metrics, either way.)

Where your subscribers are coming from

See which URLs are bringing in the most subscribers over time.

Track opens and clicks

Per-email analytics mean you get an easy funnel of how many folks are engaging with your emails and what content they're interested in.

Subscriber events

Want a closer look into an individual reader's behavior? Dive into opens, clicks, and other behavior for specific subscribers.

Compare emails

Look at multiple emails' statistics side by side to see which ones perform particularly well.

Advanced inbox analytics

Dive into browser, OS, and platform usage to better understand how your subscribers are consuming your newsletter.

Kind words from happy writers

It's a humble app doing a common job but with end users in mind.

—Si Jobling, Engineering Manager

Buttondown has been an amazing experience for me. The service is constantly being improved and customer service is the best. My newsletter with Buttondown has grown from a fairly small list to over 15,000 subscribers, and it hasn't broken a sweat yet.

—Cassidy Williams, CTO, Contenda

I switched over to Buttondown from Mailchimp because of the difficulty I had with Mailchimp's campaigns, so Buttondown's easy and user-friendly system has been a genuine breath of fresh air.

—Jessi Eoin, Illustrator + Comic Artist

You’ve truly built a great product that I feel good about using (vs a monopoly from our tech overlords).

—Rachel, 2030 Camp

I love how personal Buttondown feels, especially compared to Mailchimp, Convertkit, and services like that.

—Simen Strøm Braaten, Designer

This product has been exactly what I’ve needed!

—Nathan Bird, Podcast host, Chattanooga Civics

It's already so refreshing compared to the mega companies.

—Casey Watts, Author, Debugging Your Brain

Definitely will be using for the foreseeable future. It’s a great service and I feel well cared for. Thank you!

—Phoebe Sinclair, Author

I’m a sucker for elegant UI and I really love your site, but above that I think your product has so much value for so many different people. I’m not a coder, I’m only familiar with the bare basics, but I was able to figure out and utilise Buttondown quickly.

—Claudia Nathan, Founder, The Repository

The killer feature for me: Buttondown will take an RSS feed then automatically slurp up the content (in their words) and then send it to our subscribers. Job done. They seem like a good company too, so I’d say this is a winner.

—Andy Bell, Founder, Set Studio

Well may I just say your support experience is already approximately 1 billion times better than ConvertKit. Excited to be switching!

—Michael J. Metts, Author, Writing is Designing

Privacy focused sending and sign up form; lets me focus on writing - editor is "just" markdown; simple, elegant design template looks like a blog post; the founder is amazing - he's helped with every question I've had, even outside of Buttondown.

—Joe Masilotti, Founder, RailsDevs

We need more nice and professional services like yours on the web.

—Tobias Horvath, Designer and developer

No one is paying me to say this, but I love @buttondown so far for my lil newsletter. It’s so smart, simple, and attractive (and to my knowledge, not actively anti-trans!). Customer service is also legitimately excellent.

—Julie Kliegman, Copy chief, Sports Illustrated

I love it! It lets me breathe, not compete as I write with other writers.

—Devin Kate Pope, Writer and editor

It’s a pleasure working with you. Thank you! (And what a contrast with Mailchimp, where I spent two weeks and a dozen of emails trying find out why our form goes down sometimes (only sometimes), and never really got a real answer.)

—Anton Sotkov, Software Engineer, IA

Buttondown exemplifies how I wish most software worked, and I hope to achieve a similar thing with the software I develop in the future.

—Matt Favero, Software engineer

It feels incomparably good to be able to email just like a guy named Justin when you have a @buttondown question 15 minutes before you’re about to blast a Geistlist email. (Not a guarantee but wow this guy is human-level good.)

—Jacob Ford, Designer About Town

Enter Buttondown, Justin Duke’s lovely little newsletter tool. It’s small, elegant, and integrates well. And it is also eminently affordable.

—Will Buckingham, Author

Your settings page is a joy to use and everything about Buttondown makes me happy.

—Gareth Jelley, Magazine editor

have been on Buttondown for ~18 months and I can't recommend it enough.

—Elizabeth Minkel, Podcast host

You really do make ALL other customer service look terrible by comparison.

—Chris Mead, Improv teacher

There is a caring person on the other side of this software, which is one of the things I like the most about Buttondown.

—Keith Calder, Film & TV Producer

I’d also like to add that @buttondown is an absolute joy to use. Hats off, Justin!

—Elliot Jay Stocks, Creative Director, Google Fonts

Shoutout to @buttondown and @jmduke for building an amazing bootstrapped product for newsletters, all while being very open to feedback and connecting directly with customers 🙏 Easily one of the most enjoyable product experiences I've had.

—Den Delimarsky, Head of Ecosystem, Netlify

if you are looking for "newsletter tool for hackers" i tentatively believe the answer is @buttondown full api, compose in markdown, good docs for setting up domain auth, simple subscribe form HTML that you style yourself (or not)

—Brian David Hall, Author, Your Website Sucks

I really like @buttondown as a blogging platform, it has the simplicity of Substack but the corporate culture is less toxic.

—Chad Loder, Extremism researcher

I worked with @buttondown and asked for some new payment support beyond the supporter single tier / pay-what-you-want options. Justin was great and built it in just a couple days.

—Dan Hon, Author & consultant

I write nonfiction and I use @buttondown buttondown.email/Changeset - indie, GREAT personal customer support, very nice default styling, all the options I want including ones to protect my readers' privacy

—Sumana Harihareswara, Open source maintainer

I use @buttondown because it does exactly what I need (manage subscribers and send markdown emails), not more and not less 👍 As a bonus it's made by an indie dev which I love!

—Max Stober, Founder, GraphCDN

If you’re considering running an email newsletter, or if you already run one and are considering a change of provider, I highly recommend @buttondownemail. Super-easy app, very fair pricing with a generous free tier, and exemplary support. 💯

—Peter Gasston, Technologist and speaker

imo @buttondown is easily one of the best-designed services i’ve used in recent years, if you have a substack you should really consider switching!

—Kabir Goel, Engineer, Cal

Check out the wall of love

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Data and insights to help you send better emails and get more subscribers.

Buttondown makes it easy for you to learn more about your readers.

Kind words from happy writers

Ready for a better newsletter?