Data and insights to help you send better emails and get more subscribers.

Buttondown makes it easy for you to learn more about your readers.

Whether you're writing a professional industry newsletter or just sharing links with friends, it's valuable to look through your data and see what's working — and what isn't. Buttondown's email analytics tools make it easy and — dare I say it! — fun to examine your subscribers' behavior and of your email's performance so you can send better emails (or just collate your vanity metrics, either way.)

Where your subscribers are coming from

See which URLs are bringing in the most subscribers over time.

Track opens and clicks

Per-email analytics mean you get an easy funnel of how many folks are engaging with your emails and what content they're interested in.

Subscriber events

Want a closer look into an individual reader's behavior? Dive into opens, clicks, and other behavior for specific subscribers.

Compare emails

Look at multiple emails' statistics side by side to see which ones perform particularly well.

Advanced inbox analytics

Dive into browser, OS, and platform usage to better understand how your subscribers are consuming your newsletter.

Kind words from happy writers

Your settings page is a joy to use and everything about Buttondown makes me happy.
Gareth Jelley
Gareth Jelley
Magazine editor
have been on Buttondown for ~18 months and I can't recommend it enough.
Elizabeth Minkel
Elizabeth Minkel
Podcast host
You really do make ALL other customer service look terrible by comparison.
Chris Mead
Chris Mead
Improv teacher
There is a caring person on the other side of this software, which is one of the things I like the most about Buttondown.
Keith Calder
Keith Calder
Film & TV Producer
I’d also like to add that @buttondown is an absolute joy to use. Hats off, Justin!
Elliot Jay Stocks
Elliot Jay Stocks
Creative Director, Google Fonts
Shoutout to @buttondown and @jmduke for building an amazing bootstrapped product for newsletters, all while being very open to feedback and connecting directly with customers 🙏 Easily one of the most enjoyable product experience I've had.
Den Delimarsky
Den Delimarsky
Head of Ecosystem, Netlify
if you are looking for "newsletter tool for hackers" i tentatively believe the answer is @buttondown full api, compose in markdown, good docs for setting up domain auth, simple subscribe form HTML that you style yourself (or not)
Brian David Hall
Brian David Hall
Author, Your Website Sucks
I really like @buttondown as a blogging platform, it has the simplicity of Substack but the corporate culture is less toxic.
Chad Loder
Chad Loder
Extremism researcher
I worked with @buttondown and asked for some new payment support beyond the supporter single tier / pay-what-you-want options. Justin was great and built it in just a couple days.
Dan Hon
Dan Hon
Author & consultant
I write nonfiction and I use @buttondown buttondown.email/Changeset - indie, GREAT personal customer support, very nice default styling, all the options I want including ones to protect my readers' privacy
Sumana Harihareswara
Sumana Harihareswara
Open source maintainer
I use @buttondown because it does exactly what I need (manage subscribers and send markdown emails), not more and not less 👍 As a bonus it's made by an indie dev which I love!
Max Stober
Max Stober
Founder, GraphCDN
If you’re considering running an email newsletter, or if you already run one and are considering a change of provider, I highly recommend @buttondownemail. Super-easy app, very fair pricing with a generous free tier, and exemplary support. 💯
Peter Gasston
Peter Gasston
Technologist and speaker
imo @buttondown is easily one of the best-designed services i’ve used in recent years, if you have a substack you should really consider switching!
Kabir Goel
Kabir Goel
Engineer, Cal
It feels incomparably good to be able to email just like a guy named Justin when you have a @buttondown question 15 minutes before you’re about to blast a Geistlist email. (Not a guarantee but wow this guy is human-level good.)
Jacob Ford
Jacob Ford
Designer About Town