Buttondown vs. Mailerlite

Buttondown offers the crucial features that MailerLite lacks to get your newsletter off the ground.

Mailerlite is very similar to Buttondown in a lot of ways ¬– it's a tool explicitly tailored for simpler use cases and smaller businesses.

But Mailerlite lacks a handful of features that Buttondown offers, and it doesn't have the same level of polish or simplicity.

Buttondown is the better option if you're looking for a tool that lets you start quickly, easily, and for free — and grows as your newsletter grows.

Mailerlite can be confusing for starters, especially if you’re used to “tagging” of other email marketing tools. Furthermore, MailerLite’s approval process for new accounts is more rigorous than that of other providers. — Adam Preiser

Feature Buttondown Mailerlite
Free for your first hundred subscribers Because it shouldn't take a credit card to get a newsletter off the ground.
Analytics Dive into individual email performance, client information, and more
Email scheduling Write an email on Thursday and send it out on Friday; queue up an entire month's worth of letters.
Archives Because sometimes you don't want your newsletters to disappear into the ether.
Embeddable widget Have your own personal site? We'll hook you up with the code.
Markdown support Buttondown also supports HTML and good old fashioned plain text: whatever your preference is!
Drag and drop image uploading Images are uploaded quickly and securely.
Free RSS support I mean, some people _really_ like RSS.
Clean, usable design Design is more than just how it looks, and Buttondown is designed top to bottom to make it easy to use.
Smart embeds Embed tweets, Youtube videos, and more just by dropping in the link.
Autosaving Never worry about accidentally closing a tab ever again.
First-party API Everything you can do on Buttondown's interface, you can also do with our REST-ful API.
Paid subscriptions Buttondown makes it easy and painless for you to get paid for your newsletters. Want to have a free tier? That's possible, too!
Third-party integrations Setting up your Buttondown account to work with Zapier, IFTTT, Weebly, Squarespace, Ghost, and more.
Privacy-first Buttondown is GDPR-compliant — and then some. I don't collect any data about you (or your subscribers), and you can turn off pixel tracking and link tracking with a click of a button.
Multiple newsletters Want to run more than one newsletter from the same account? Buttondown's got you covered.
'Pay what you want' mode
Discussion threads

Kind words from happy writers.

Screenshots of tweets from users who love Buttondown.
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