Buttondown vs. Mailchimp

Mailchimp is great... if you've got dedicated full-time resources..

Mailchimp is the industry leader for a reason: they make sophisticated tools for power users. If you are an e-commerce company sending out daily email blasts to hundreds of thousands of addresses, Mailchimp is a good option.

But Mailchimp is an upmarket tool. If you've used their interface, you're aware of just how complicated and commerce-focused it is: because that's their most valuable customer!

I designed Buttondown for users like you: folks who aren't interested in micro-segmentation or send time optimization or click funnels. Folks who just want to easily send, grow, and analyze their newsletter(s).

(It also is worth pointing out that Buttondown is, on average, one third of the price of Mailchimp.)

Feature Buttondown Mailchimp
Archives Because sometimes you don't want your newsletters to disappear into the ether.
Embeddable widget Have your own personal site? We'll hook you up with the code.
Analytics Dive into individual email performance, client information, and more
Drag and drop image uploading Images are uploaded quickly and securely.
Email scheduling Write an email on Thursday and send it out on Friday; queue up an entire month's worth of letters.
First-party API Everything you can do on Buttondown's interface, you can also do with our REST-ful API.
Third-party integrations Setting up your Buttondown account to work with Zapier, IFTTT, Weebly, Squarespace, Ghost, and more.
Free for your first hundred subscribers Because it shouldn't take a credit card to get a newsletter off the ground.
Markdown support Buttondown also supports HTML and good old fashioned plain text: whatever your preference is!
Free RSS support I mean, some people _really_ like RSS.
Clean, usable design Design is more than just how it looks, and Buttondown is designed top to bottom to make it easy to use.
Smart embeds Embed tweets, Youtube videos, and more just by dropping in the link.
Autosaving Never worry about accidentally closing a tab ever again.
Paid subscriptions Buttondown makes it easy and painless for you to get paid for your newsletters. Want to have a free tier? That's possible, too!
Privacy-first Buttondown is GDPR-compliant — and then some. I don't collect any data about you (or your subscribers), and you can turn off pixel tracking and link tracking with a click of a button.
Multiple newsletters Want to run more than one newsletter from the same account? Buttondown's got you covered.
'Pay what you want' mode
Discussion threads

Kind words from happy writers.

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