Mailchimp is the industry leader for a reason: they make sophisticated tools for power users. If you are an e-commerce company sending out daily email blasts to hundreds of thousands of addresses, Mailchimp is a good option.
But Mailchimp is an upmarket tool. If you've used their interface, you're aware of just how complicated and commerce-focused it is: because that's their most valuable customer!
I designed Buttondown for users like you: folks who aren't interested in micro-segmentation or send time optimization or click funnels. Folks who just want to easily send, grow, and analyze their newsletter(s).
(It also is worth pointing out that Buttondown is, on average, one third of the price of Mailchimp.)
Feature | Buttondown | Mailchimp |
---|---|---|
Archives |
|
|
Embeddable widget |
|
|
Analytics |
|
|
Drag and drop image uploading |
|
|
Email scheduling |
|
|
First-party API |
|
|
Third-party integrations |
|
|
Free for your first hundred subscribers |
|
|
Markdown support |
|
|
Free RSS support |
|
|
Clean, usable design |
|
|
Smart embeds |
|
|
Autosaving |
|
|
Paid subscriptions |
|
|
Privacy-first |
|
|
Multiple newsletters |
|
|
'Pay what you want' mode |
|
|
Discussion threads |