Buttondown vs. Emma

Buttondown is simpler and easier to use than Emma.

While Emma offers more features and a more corporate-friendly interface, Buttondown is simpler and easier to use, making it perfect for individual bloggers or small businesses. With Buttondown, you can easily write great newsletters without any fuss, and the automation features take care of all the little things that can trip you up (like typos or broken links).

Buttondown is more affordable than Emma.

Emma is more expensive than Buttondown, making it a less viable option for small businesses or individuals on a tight budget. With Buttondown, you get all the features you need for a fraction of the price of Emma.

Buttondown has a portable subscription widget that's easy to install.

Buttondown's subscription widget is incredibly easy to install - you just copy and paste a few lines of code into your website, and you're good to go. This makes it really easy to grow your audience from wherever you host your site.

Emma requires a team to oversee its use.

Emma is designed for teams of people who will manage its many features - if you're a small business or an individual blogger, you probably don't have the time or resources to manage all that Emma entails. Buttondown is perfect for those who want an email tool that's easy to use without any complicated bells and whistles.

In short, Buttondown is the perfect tool for anyone who wants an easy-to-use, affordable newsletter builder with great automation features - perfect for small businesses or individual bloggers on a tight budget.

FeatureButtondownEmma
Free for your first hundred subscribers
Archives
Embeddable widget
Analytics
Markdown support
Drag and drop image uploading
Email scheduling
Free RSS support
Clean, usable design
Smart embeds
Autosaving
First-party API
Paid subscriptions
Third-party integrations
Privacy-first
Multiple newsletters
'Pay what you want' mode
Discussion threads

Kind words from happy writers

Your settings page is a joy to use and everything about Buttondown makes me happy.
Gareth Jelley
Gareth Jelley
Magazine editor
have been on Buttondown for ~18 months and I can't recommend it enough.
Elizabeth Minkel
Elizabeth Minkel
Podcast host
You really do make ALL other customer service look terrible by comparison.
Chris Mead
Chris Mead
Improv teacher
There is a caring person on the other side of this software, which is one of the things I like the most about Buttondown.
Keith Calder
Keith Calder
Film & TV Producer
I’d also like to add that @buttondown is an absolute joy to use. Hats off, Justin!
Elliot Jay Stocks
Elliot Jay Stocks
Creative Director, Google Fonts
Shoutout to @buttondown and @jmduke for building an amazing bootstrapped product for newsletters, all while being very open to feedback and connecting directly with customers 🙏 Easily one of the most enjoyable product experience I've had.
Den Delimarsky
Den Delimarsky
Head of Ecosystem, Netlify
if you are looking for "newsletter tool for hackers" i tentatively believe the answer is @buttondown full api, compose in markdown, good docs for setting up domain auth, simple subscribe form HTML that you style yourself (or not)
Brian David Hall
Brian David Hall
Author, Your Website Sucks
I really like @buttondown as a blogging platform, it has the simplicity of Substack but the corporate culture is less toxic.
Chad Loder
Chad Loder
Extremism researcher
I worked with @buttondown and asked for some new payment support beyond the supporter single tier / pay-what-you-want options. Justin was great and built it in just a couple days.
Dan Hon
Dan Hon
Author & consultant
I write nonfiction and I use @buttondown buttondown.email/Changeset - indie, GREAT personal customer support, very nice default styling, all the options I want including ones to protect my readers' privacy
Sumana Harihareswara
Sumana Harihareswara
Open source maintainer
I use @buttondown because it does exactly what I need (manage subscribers and send markdown emails), not more and not less 👍 As a bonus it's made by an indie dev which I love!
Max Stober
Max Stober
Founder, GraphCDN
If you’re considering running an email newsletter, or if you already run one and are considering a change of provider, I highly recommend @buttondownemail. Super-easy app, very fair pricing with a generous free tier, and exemplary support. 💯
Peter Gasston
Peter Gasston
Technologist and speaker
imo @buttondown is easily one of the best-designed services i’ve used in recent years, if you have a substack you should really consider switching!
Kabir Goel
Kabir Goel
Engineer, Cal
It feels incomparably good to be able to email just like a guy named Justin when you have a @buttondown question 15 minutes before you’re about to blast a Geistlist email. (Not a guarantee but wow this guy is human-level good.)
Jacob Ford
Jacob Ford
Designer About Town