Buttondown vs. EmailOctopus

EmailOctopus lacks crucial features for you to start your newsletter.

EmailOctopus is a complex, powerful tool, but it lacks some of the most important features that you need when you're building a newsletter.

Buttondown is a more light-weight tool that gives you the same ease of use as EmailOctopus, as well as support for features like:

  1. Scheduled emails that can automatically send whenever you want
  2. A rich, detailed API so you can programmatically interact with your emails and subscribers
  3. Dynamic tagging and segmentation of your subscribers
  4. Friendly 24/7 support
Migrate from EmailOctopus in mere minutes
Buttondown has a step-by-step guide for migrating from EmailOctopus to Buttondown! Here's the deal: if it takes you more than ten minutes, you get a free month of Buttondown.
Give it a shot
FeatureButtondownEmailOctopus
Free for your first hundred subscribers
Archives
Embeddable widget
Analytics
Markdown support
Drag and drop image uploading
Email scheduling
Free RSS support
Clean, usable design
Smart embeds
Autosaving
First-party API
Paid subscriptions
Third-party integrations
Privacy-first
Multiple newsletters
'Pay what you want' mode
Discussion threads

Kind words from happy writers

I’d also like to add that @buttondown is an absolute joy to use. Hats off, Justin!
Elliot Jay Stocks
Creative Director, Google Fonts
Shoutout to @buttondown and @jmduke for building an amazing bootstrapped product for newsletters, all while being very open to feedback and connecting directly with customers 🙏 Easily one of the most enjoyable product experience I've had.
Den
Head of Ecosystem, Netlify
if you are looking for "newsletter tool for hackers" i tentatively believe the answer is @buttondown full api, compose in markdown, good docs for setting up domain auth, simple subscribe form HTML that you style yourself (or not)
Brian David Hall
Author, Your Website Sucks
I really like @buttondown as a blogging platform, it has the simplicity of Substack but the corporate culture is less toxic.
Chad Loder
Extremism researcher
I worked with @buttondown and asked for some new payment support beyond the supporter single tier / pay-what-you-want options. Justin was great and built it in just a couple days.
Dan Hon
Author & consultant
I write nonfiction and I use @buttondown buttondown.email/Changeset - indie, GREAT personal customer support, very nice default styling, all the options I want including ones to protect my readers' privacy
Sumana Harihareswara
Open source maintainer
I use @buttondown because it does exactly what I need (manage subscribers and send markdown emails), not more and not less 👍 As a bonus it's made by an indie dev which I love!
Max Stober
Founder, GraphCDN
If you’re considering running an email newsletter, or if you already run one and are considering a change of provider, I highly recommend @buttondownemail. Super-easy app, very fair pricing with a generous free tier, and exemplary support. 💯
Peter Gasston
Technologist and speaker
imo @buttondown is easily one of the best-designed services i’ve used in recent years, if you have a substack you should really consider switching!
Kabir Goel
Engineer, Cal