Buttondown vs. Direct Mail Mac

Direct Mail Mac is useful if you need a native app, but its features & ecosystem is lacking.

Direct Mail for Mac is a native app for, well, Macs. If you're dead-set on using a native app, this is the app for you — but you'll be missing out on a number of features and paying a high premium.

Buttondown is a lightweight app that makes it easy to work on your newsletter whenever and wherever you want: from your phone, from your desktop, or even on the go.

Additionally, Buttondown's pricing makes it easy for you to start a newsletter without a high budget; you don't need to pay until you've reached a hundred subscribers, as opposed to Direct Mail for Mac.

Lastly, Buttondown's feature set is powerful yet elegant: you can take advantage of subscriber tagging, our extensive API, and rich platform of third-party integrations to connect your newsletter with all of the services you need.

FeatureButtondownDirect Mail Mac
Free for your first hundred subscribers
Archives
Embeddable widget
Analytics
Markdown support
Drag and drop image uploading
Email scheduling
Free RSS support
Clean, usable design
Smart embeds
Autosaving
First-party API
Paid subscriptions
Third-party integrations
Privacy-first
Multiple newsletters
'Pay what you want' mode
Discussion threads

Kind words from happy writers

You really do make ALL other customer service look terrible by comparison.
Chris Mead
Chris Mead
Improv teacher
There is a caring person on the other side of this software, which is one of the things I like the most about Buttondown.
Keith Calder
Keith Calder
Film & TV Producer
I’d also like to add that @buttondown is an absolute joy to use. Hats off, Justin!
Elliot Jay Stocks
Elliot Jay Stocks
Creative Director, Google Fonts
Shoutout to @buttondown and @jmduke for building an amazing bootstrapped product for newsletters, all while being very open to feedback and connecting directly with customers 🙏 Easily one of the most enjoyable product experience I've had.
Den Delimarsky
Den Delimarsky
Head of Ecosystem, Netlify
if you are looking for "newsletter tool for hackers" i tentatively believe the answer is @buttondown full api, compose in markdown, good docs for setting up domain auth, simple subscribe form HTML that you style yourself (or not)
Brian David Hall
Brian David Hall
Author, Your Website Sucks
I really like @buttondown as a blogging platform, it has the simplicity of Substack but the corporate culture is less toxic.
Chad Loder
Chad Loder
Extremism researcher
I worked with @buttondown and asked for some new payment support beyond the supporter single tier / pay-what-you-want options. Justin was great and built it in just a couple days.
Dan Hon
Dan Hon
Author & consultant
I write nonfiction and I use @buttondown buttondown.email/Changeset - indie, GREAT personal customer support, very nice default styling, all the options I want including ones to protect my readers' privacy
Sumana Harihareswara
Sumana Harihareswara
Open source maintainer
I use @buttondown because it does exactly what I need (manage subscribers and send markdown emails), not more and not less 👍 As a bonus it's made by an indie dev which I love!
Max Stober
Max Stober
Founder, GraphCDN
If you’re considering running an email newsletter, or if you already run one and are considering a change of provider, I highly recommend @buttondownemail. Super-easy app, very fair pricing with a generous free tier, and exemplary support. 💯
Peter Gasston
Peter Gasston
Technologist and speaker
imo @buttondown is easily one of the best-designed services i’ve used in recent years, if you have a substack you should really consider switching!
Kabir Goel
Kabir Goel
Engineer, Cal
It feels incomparably good to be able to email just like a guy named Justin when you have a @buttondown question 15 minutes before you’re about to blast a Geistlist email. (Not a guarantee but wow this guy is human-level good.)
Jacob Ford
Jacob Ford
Designer About Town