Buttondown

Buttondown vs. Benchmark

Unlike Benchmark, Buttondown makes sure that emails land in your inbox.

If having a tool with high rates of deliverability is absolutely essential, then it’s best to avoid Benchmark. β€” Inka Wibowo

Benchmark Email is a tool that focuses on small businesses who are interested in making templatized emails with drag-and-drop layouts and ecommerce integration. If that's you β€” great! They are a really solid tool for the job.

If you're more interested in emails that end up not just in folks' inboxes but read by the subscribers who have trusted you with their email addresses, though, Buttondown offers some more appealing features:

Feature Buttondown Benchmark
Free for your first thousand subscribers Because it shouldn't take a credit card to get a newsletter off the ground.
Analytics Dive into individual email performance, client information, and more
Third-party integrations Setting up your Buttondown account to work with Zapier, IFTTT, Weebly, Squarespace, Ghost, and more.
Free archives Because sometimes you don't want your newsletters to disappear into the ether.
Embeddable widget Have your own personal site? We'll hook you up with the code.
Markdown support Buttondown also supports HTML and good old fashioned plain text: whatever your preference is!
Drag and drop image uploading Images are uploaded quickly and securely.
Email scheduling Write an email on Thursday and send it out on Friday; queue up an entire month's worth of letters.
Free RSS support I mean, some people _really_ like RSS.
Clean, usable design Design is more than just how it looks, and Buttondown is designed top to bottom to make it easy to use.
Smart embeds Embed tweets, Youtube videos, and more just by dropping in the link.
Autosaving Never worry about accidentally closing a tab ever again.
First-party API Everything you can do on Buttondown's interface, you can also do with our REST-ful API.
Paid subscriptions Buttondown makes it easy and painless for you to get paid for your newsletters. Want to have a free tier? That's possible, too!
Privacy-first Buttondown is GDPR-compliant β€” and then some. I don't collect any data about you (or your subscribers), and you can turn off pixel tracking and link tracking with a click of a button.
Multiple newsletters Want to run more than one newsletter from the same account? Buttondown's got you covered.

Kind words from happy writers.

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