SEO Tips from Jaaved
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Recession? Don't stop your marketing!
June 22, 2022
OK so these are apparently some challenging times. Not necessarily 'uncertain' times (if you remember when covid hit). But no doubt there's a lot of nervous...
Enough with the vanity metrics!
June 1, 2022
It's time to let go of those vanity metrics you keep chasing. They only feed you a false sense of success. All of these things can be GAMED. As in, they can...
What's BookTok and why did TikTok make me buy that?
May 27, 2022
I remember in the early days of Facebook, how every conversation I ever had with anyone, always included mentions of Facebook. It was like a comma - the word...
Simple SEO things
May 18, 2022
A lot of SEO folks reminisce about the good old days. Back when SEO was "simple". Was it really simple though? Yes and no. You didn't need to do as much and...
Have you eaten your SEO frog today?
May 10, 2022
"eat the frog" I first heard this about 13 years ago. I was talking to my wife (then fiancee) about how I didn't want to call these high maintenance clients...
Is your business like an 8am lecture?
May 2, 2022
Let me tell you about a person by the name of Ross Simmonds. If you're in the SEO / Content space, you'll no doubt know who he is. Ross is an excellent SEO...
Do you care about DuckDuckGo, Bing and Yahoo?
April 25, 2022
So you know how I have an online store selling personalised baby gifts? Almost all traffic is from Google, as expected. Google is #1 in the UAE where we're...
5 quick SEO tips for the weekend (yes it's the 3rd email this week!)
April 22, 2022
Lucky you! 3 emails in 1 week after a month of silence. I couldn't help myself. I just had to send out more emails. I got inspired! This one is short though,...
How to not write content for the sake of it
April 21, 2022
So you know how I hadn't emailed you in a month, because I had nothing of value to share? I wasn't lying. I drew a blank and couldn't think of anything to...
Don't believe the backlink hype!
April 20, 2022
The last time I emailed you was 1 month ago. I've been a bit preoccupied (sorry). But, the gap between emails has been somewhat deliberate. The reason for...
SEO: a personal email
March 16, 2022
Ok I'm sorry. This was meant to be a personal email tying in my passion for SEO with the current conflict that's occupying the media with loads of good SEO...
10 things I've learnt from my own online store...in just 3 months
March 8, 2022
I've been running my own online store for just over 3 months. I should correct that: I'm running it with my wife. And that's an important distinction. Not...
Do you love UTM parameters?! Do you know attribution?
February 24, 2022
Let me tell you something folks. If you want to make better decisions with your digital marketing, you have to learn about attribution. There's a lot of...
It's been a hot SEO minute!
January 31, 2022
What's good?! I'll tell you: people emailing me to start sending my emails again. It was less than 5 people mind you. But I was surprised! Even Justin (the...
SEO tips: I've launched a new business! π±
November 29, 2021
So I've launched an online store. Of my own. With my wife. And let me tell you, it's a next level thrill. I know how to market websites. I don't know how to...
I have some news...
October 27, 2021
Hey, I have some news for you. At the end of 2021, I will be shutting down this newsletter. It's been fun and I put a lot of theory into practice. But it's...
π βοΈ [SEO] Some cold hard truths about linkbuilding
October 25, 2021
Linkbuilding is a funny thing. It's such a controversial topic, in its own way. Some argue that it should be two words. Some say it's fine as one. Some...
π no one can find your website
October 18, 2021
I should say, no one can find your website easily. That's the difference. The reasons are many but it is both technical and non-technical. The technical...
SEO Tip: Wu-Tang and yesterday's outage!
October 5, 2021
Ok so you know that Facebook, Instagram and WhatsApp stopped yesterday. It was out of action for me for a few hours. Some have had issues for less time, but...
SEO tips: does my domain matter?
October 4, 2021
I get asked about domains a lot, and what impact it will have in terms of SEO. The classic SEO response is: it depends. I always recommend a ccTLD (country...
Weekend SEO tip!
September 23, 2021
Here's an abstract nugget of SEO advice for you. Is your business present on multiple social media platforms? Chances are you have a presence on at least 3...
SEO tips: Rename your PDFs!
September 16, 2021
Ola! I was browsing the website of a popular restaurant chain in the UK and was keen on their menu. They had different menus for each location so I chose...
SEO Advice - Keep the receipts!
September 5, 2021
You know that famous ship repairman story? The one where a ship engine had failed and no one could fix it. The one where an old but experienced repairman was...
SEO internship, title tags and me being LAZY
August 23, 2021
Ola! Itβs been a while. I could ply you with all sorts of excuses but honestly, from the bottom of my heart, I just got a bit lazy. I did have other legit...
SEO interns, title tags and me being lazy
August 23, 2021
Ola! It's been a while. I could ply you with all sorts of excuses but honestly, from the bottom of my heart, I just got a bit lazy. I did have other legit...
π Do you want ecommerce SEO tips?
July 13, 2021
Iβm putting the finishing touches to an ecommerce SEO guide. And everyone can benefit. Even if you donβt run an online store, itβs got enough for you to...
π You're not making an effort. And it shows.
July 5, 2021
You know why youβre not getting anywhere? Itβs because of effort. And the complete and utter lack of it. I know I know, the AUDACITY. But hear me out. I...
[SEO tips]: When a spade isn't a spade
June 7, 2021
When it comes to your keyword list, are you thinking beyond the obvious? Let's say you run an online store selling things for men like wallets, bags,...
[SEO tips:] You NEED to read this.
June 1, 2021
OK I really need to get this out of my system. It's about people claiming that linkbuilding is the most important ranking factor when it comes to SEO. And...
[SEO tips]: please answer YES or NO
May 31, 2021
Would you be interested in seeing my SEO tips on TikTok, Instagram Reels and Snapchat? Peace, Jaaved
SEO success hinges on ONE thing - what is it?
May 24, 2021
I was explaining what I do for a living to someone who had a very basic idea of SEO. They had it all twisted though. They thought I had this weird control...
Who hates CONTENT SEO and WHY?!
May 20, 2021
Lucky you, getting TWO emails from me this week! So what's the special occasion? After my last email about the CONTENT, I got an email from Alex in Dubai. He...
The most common SEO problem that everyone hates.
May 17, 2021
There's a few common problems with every SEO audit I do. But only one of these things cause people to have a real meltdown. "tell me something I don't know"...
Who will win? Content SEO vs Technica SEO
May 3, 2021
You know what doesn't get enough love in the SEO world? Content. Technical SEO has seen a resurgence in recent times with literal communities being built...
[SEO tips] KEYWORDS. Keywords. KeYwOrDs.
April 19, 2021
Keywords are the cornerstone and quite possibly the foundation stone of any online strategy. I'm going to stake my claim on that. Feel free to @ me! Knowing...
[SEO tips] Blood Pressure and SEO - coincidence?
April 15, 2021
So like many very fortunate people in the world, Iβve managed to get vaccinated against COVID-19. (Thank you UAE!) One thing that stood out for me while...
Stem the flow, with SEO
April 8, 2021
Thereβs a lot of talk about GROWTH in SEO. Growing your traffic. Improving rankings Increasing revenue. But thereβs not a lot of talk about using SEO to STEM...
[SEO Tips] Can SEO save the world?
March 29, 2021
Not too long ago, I saw a tweet that resonated so hard. Like right up in the feels. It was from Lily Ray, a well-known SEO professional in NYC. Here's what...
[SEO Tips] : Let's talk about Link Exchanges!
March 22, 2021
Link Exchanges It means exactly what it sounds like. You link to me, I link to you. We exchange links. Given Google's original name of BackRub, this makes...
SEO Tips : I'm back with the magic!
March 15, 2021
Don't call it a comeback! It's the Return of the JAK. (middle name starts with an A, just go with it!). Anyway. Mailchimp shafted me and my humble newsletter...
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