SEO Tip: Wu-Tang and yesterday's outage!
Ok so you know that Facebook, Instagram and WhatsApp stopped yesterday.
It was out of action for me for a few hours. Some have had issues for less time, but for most people, it was out a while and caused a few problems.
But you know who didn't even flinch when all things Zuckerberg fell over? The people who listened to Wu-Tang Financial (and me).
These people diversified their bonds. Or in digital marketing speak: they diversified their marketing efforts online.
What did they do?
They invested in SEO for their website.
They invested in YouTube SEO for their videos.
They invested in App Store SEO for their apps.
They invested in social media across MULTIPLE platforms.
They invested in their email marketing.
They invested in their future by not relying on 1 or 2 platforms.
I'm not saying don't market on FB and IG. These platforms are giants for good reason and they are effective.
But when you're putting all your eggs into Zuck's basket, you're shooting yourself in the foot.
Now we can't predict when these things will happen. Even Google has had outages. But this shows how important is to PROTECT YA NECK.
Never be caught with your pants down. Never bring a knife to a gun fight. Never surrender.
Always be fighting. If you get de-platformed from FB or IG tomorrow, whatchu gonna do?!
I'll tell you what you shouldn't do: CRY.
Because that won't help.
Start right now. Put your finger in every pie and make sure you get yourself a piece.
Because when no one can find your website, you're not making money. And when you're not making money, you're going nowhere fast.
Keep pushing ahead and spread the love.
Connect with me: