Ok so you know that Facebook, Instagram and WhatsApp stopped yesterday.
It was out of action for me for a few hours. Some have had issues for less time, but for most people, it was out a while and caused a few problems.
But you know who didn't even flinch when all things Zuckerberg fell over? The people who listened to Wu-Tang Financial (and me).
These people diversified their bonds. Or in digital marketing speak: they diversified their marketing efforts online.