Another algo update?!
Last week's SEO email lost me a few subscribers.
Not entirely sure why - it was all about why these algorithm updates don't scare me! (and why they shouldn't scare you either).
But thems the breaks in email newsletter land.
Since then, Google has unleashed yet another algorithm update.
Some say this is them trying to fix what they broke in the last update.
Could be. May not be. We'll see.
What does this all mean for the rest of us?
The same thing it should mean all year round: not a lot - at least not until it's completely rolled out!
Anyway moving on to other SEO advice.
I was talking to someone at the recent Dubai SEO Club meetup the other day.
I was talking about how my online store ranks well for all of my target keywords + the name of each emirate.
Eg. baby gifts dubai, baby gifts abu dhabi, baby gifts sharjah and so on.
He asked me how this was possible. The answer: a mere mention of each emirate on my homepage (check it out for yourself).
He then asked: could another website outrank me if they created dedicated pages for these keywords and each emirate? as in, a dedicated page around 'baby gifts sharjah'.
Truth be told: they could outrank me but look at it this way.
For a page like that, you'd have to create something unique with your content. What could possibly be unique or interesting or different about baby gifts in Sharjah vs baby gifts in Abu Dhabi?
Not much, if at all.
And that's why I'm not afraid of anyone coming in and outranking me for those keywords.
Not only is the demand for those keywords super low (just the way it is). But you couldn't write any meaningful content that would be seen as more relevant than what I have on my site.
This is not a humblebrag.
It's just pure SEO talk.
Relevancy is key but so is quality. Blend them together and you're winning.
And when I say quality, I mean really good stuff that's worth reading.
Don't just make content for the sake of it. It's a waste of your time!
Happy to explain more if anyone wants the lowdown.
Got an SEO problem? let's talk. reply to this email.
And please, just relax while this latest algo update rolls out.
Once it's done, check your rankings and traffic and business as a whole and THEN take action.
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