What makes SEO so much fun?
So the other day I was asked why I chose SEO and what makes it so special.
I kinda fell into SEO unintentionally.
But then made the conscious decision to stick with it.
And all because it simply made more sense to me.
Like, the whole idea behind SEO.
It's definitely not driven by fame and fortune.
You could make some decent coin in SEO and if you make it big, then you're pretty much royalty in a niche of a niche.
So it's not like this is one of those career paths that inflates your ego.
See, I got into web design as a hobby in the mid 90s and loved every second of it (and still do).
I worked at an internet media company that organised part of an SEO competition and it opened my eyes to the wonders of SEO (who doesn't want to look like they can "control" Google?)
But what really had an impact on me was seeing the genuine need for SEO if you wanted to succeed online.
This was at a time when people were still ummming and aaahhhhing over whether they should even have a website!
But once people went online, and struggled with making money from their shiny new website, that's where I saw the opportunity and potential with SEO.
I met my great friend Dejan Petrovic, the best SEO around, and the rest as they say is history.
But what was it that made me stick with it over any other channel?
Reality is, I never liked paid media. I never clicked the ads myself and found them obtrusive. Imagine, this was in the mid 2000s - and I hated them then! Look at it now and it's an advertising festival in Google. YUCK.
At the time, social was in its infancy and as for email, no one took it seriously enough (still the case today).
SEO however, just made sense in every way.
I could see it having a tremendous impact. Yeah it took a few days to a week at least but wow, once we got our ducks in a row, there was no stopping the traffic and rankings!
In Google Analytics, we proudly showed off the growth of 'organic' and the impact on the bottom line.
It was fun-tastic.
And that's what made me choose and stay with SEO as my line of work.
I will say it now and will always say it: SEO is forever.
It's not free traffic like people claim, but it works 247.
And no other digital channel works harder.
Only SEO will care about whether your site is slow or readable or even accessible at all.
And to me, that's the greatest love there is!
Let's talk SEO - fill out the form for a free website audit and let's get this bread: https://www.jaaved.com/website-audit/
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