These answers may be insufficient to get you to go from "using a free tool" to "paying for a tool", but if you are interested in the cottage industry of alternatives to Google Analytics, this page is for you.
Fathom is the best alternative to Google Analytics for most people. Fathom, Plausible, and Pirsch are all really solid choices and the difference between them is negligible; Fathom wins out due to slightly more advanced filtering features and its publicly consumable API.
Other good options:
I have personally used every single one of these tools listed, and built integrations with most of them. In addition, I've used (and bemoaned) Google Analytics through its many iterations, and am intimately familiar with its shortcomings and advantages.
(While Buttondown, the newsletter tool I built, does connect with some of these tools, I do not use affiliate links or receive any compensation for recommending any tool listed here. I have no angle except to save you time clicking through a bunch of pricing pages.)
|Service||Size (bytes)||10k||100k||1m||10m||API?||Open source?||Uptime monitoring?||Buttondown integration?||Whitelabeling?|
Plus some caveats and miscellany:
They do! Cloudflare offers Web Analytics, which on paper looks like a great option for existing Cloudflare users. However, at the time of this writing Cloudflare Web Analytics is missing two huge pieces of functionality:
Posthog is a great tool, but it's not really a Google Analytics alternative. Posthog is a product analytics tool, more focused on competing with Amplitude or Mixpanel than Google Analytics. If you're looking for a product analytics tool, Posthog is a great choice, but it's not a good fit for most people looking for a Google Analytics alternative.
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