Google Analytics alternatives

A comparison of the best Google Analytics alternatives
Last updated April 8, 2023

Why don't I just use Google Analytics?

In short:

  1. GA is not GDPR-compliant.
  2. GA has a very large bundle size compared to alternatives.
  3. GA is more aggressively blocked by ad-blocking scripts than alternatives.
  4. GA's interface is complex and confusing, especially for basic use cases.

These answers may be insufficient to get you to go from "using a free tool" to "paying for a tool", but if you are interested in the cottage industry of alternatives to Google Analytics, this page is for you.

Which alternative should I use?

Our pick


Fathom is the best alternative to Google Analytics for most people. Fathom, Plausible, and Pirsch are all really solid choices and the difference between them is negligible; Fathom wins out due to slightly more advanced filtering features and its publicly consumable API.

Other good options:

  1. While Clicky suffers from a dated interface, it is by far the most affordable option for high-volume sites. If you're extremely price-sensitive, Clicky is a great option.
  2. Pirsch has, in my opinion, the nicest interface of any of these tools, and if you're very persnickety about your microinteractions it may be worth losing out on some of the other features of the other tools.

Why should I trust you?

I have personally used every single one of these tools listed, and built integrations with most of them. In addition, I've used (and bemoaned) Google Analytics through its many iterations, and am intimately familiar with its shortcomings and advantages.

(While Buttondown, the newsletter tool I built, does connect with some of these tools, I do not use affiliate links or receive any compensation for recommending any tool listed here. I have no angle except to save you time clicking through a bunch of pricing pages.)

Okay, gimme the deets.

ServiceSize (bytes)10k100k1m10mAPI?Open source?Uptime monitoring?Buttondown integration?Whitelabeling?
Simple AnalyticsSimple Analytics4350$9.00$49.00

Plus some caveats and miscellany:

  1. Clicky actually tiers its prices by daily page views rather than monthly. I've converted its pricing to monthly page views for the sake of comparison,.

Doesn't Cloudflare have a tool?

They do! Cloudflare offers Web Analytics, which on paper looks like a great option for existing Cloudflare users. However, at the time of this writing Cloudflare Web Analytics is missing two huge pieces of functionality:

  1. You can only access data for the previous six months
  2. You cannot filter or group data by UTM parameter

What about Posthog?

Posthog is a great tool, but it's not really a Google Analytics alternative. Posthog is a product analytics tool, more focused on competing with Amplitude or Mixpanel than Google Analytics. If you're looking for a product analytics tool, Posthog is a great choice, but it's not a good fit for most people looking for a Google Analytics alternative.

What about [other provider]?

Email me! I'll add it.

Gee, it sure is awfully nice of you to compile this resource and keep it up to date. What can I ever do to thank you?

Tell your friends about Buttondown, the best way to add email subscriptions to your newsletter.

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