May 9, 2023

Send emails directly to churned subscribers.

An example email client sending an email to churned subscribers

Even the best paying newsletters deal with churn. Churned subscribers are ones who have downgraded from a paid plan to a free plan but remain subscribed to your newsletter. This may happen for a number of reasons:

  • Their payment method failed and they never updated it.
  • They decided your newsletter wasn't worth paying for. (How rude of them!)
  • They found your newsletter valuable, but something was keeping them from staying a paid subscriber.

Whatever the reason, you can now send emails directly to churned subscribers. This is a great way to try to win them back or learn more about why they churned. (Maybe send them a survey!)