My single favorite way to make Buttondown better is a simple two-step process:
If you're an author of a premium newsletter, you might be familiar with what is a pretty annoying process every time you write a paid-subscribers-only email: first you write the paid-subscribers-only email filled with lovely writing and send it off to your loyal subscriber base, then you take a truncated version of it and add a little teaser to send to your non-paying subscribers in order to incentivize them to sign up.
I am here to tell you that is no longer a thing! When choosing a cohort of subscribers to send to, you'll now see an optional toggle to also send a teaser to unpaid folks:
By default, Buttondown sends a "teaser" of the first three paragraphs of your newsletter and then prompts readers to subscribe for the rest, just like online:
If you'd rather supply your own copy, though, it's as easy as you'd otherwise expect. And the custom teaser is template-friendly, so you can add all the metadata and variables your heart desires.
I want to invest more over the next few months in making it not just easy for authors to grow and nurture their subscriber base but to make sure the process of converting those subscribers into paying readers is as easy as possible. This is a good first step, but there's more, like opt-in pageview & archive tracking, so you can analyze which emails are best at both bringing in new subscribers and converting those subscribers and tiered subscription levels.
But beyond all that, I'm just interested in making Buttondown easier. If you find yourself feeling like it's taking you twenty clicks to do what should take three, please email me and tell me more — I can't wait to hear from you.
On the technical side of this feature, there were two particularly interesting challenges of note: