I recently launched something new called IDC: I Don’t Code. It’s a series of short one minute videos, each about a coding-related topic or term. You can watch the first episode about APIs on just about every platform, but the format is definitely optimal for Instagram, Twitter, and LinkedIn. The main concept is to teach anyone that doesn’t come from a technical background but is curious to learn about some of these terms that are used in the industry.
With social media being the main form of content consumption these days, it is difficult to promote long-form content such as podcasts, articles, or even long videos. My favorite content creator and entrepreneur, Gary Vaynerchuk, does a spectacular job of reposting his long-form content as short valuable clips. This is something that I need to do as well, but I also have been thinking about a content series that would be native to social media. Instead of being limited by the max video length of platforms like Instagram, I would use it to my advantage.
Of course with any idea, execution is key, because otherwise the idea will remain unfinished. Gary recently made a video where he was having a conversation with someone who wanted to grow his brand and business. What advice did he give? To experiment more on social media, especially early on. Go crazy, try new things, see what works and what doesn’t. The negative or lack of feedback that you may get on one idea just means that you need to quickly iterate on the next one. The great part about growing a brand is that you have time, whereas growing a business requires you to make decisions based on what will earn you money more quickly.