Hi there, Matt here.
I have a love-hate relationship with design twitter. On one hand, there’s lots of inspiring folks to follow, and I love to see new work published and shared. On the other hand, the platform encourages shallow takes and leaves no room for nuanced discussions.
Occasionally, I see a tweet circulating that perfectly captures this yin and yang: lots of interesting ideas shared, but little depth or follow-up. In the most recent case, instead of my typical response (draft and delete a bunch of tweets) I dove into a research spiral that lead me through the history of modern design. Once I came back up for air, I had a decent essay sculpted; much better than trying to craft a pithy twitter thread 🧵.
Before I share the essay, here’s some tunes. Believers is a band/project that started in Columbia, Missouri, a college town that consistently punches above its weight in solid indie music. While their earlier music stayed solidly in the sonic shadow of Animal Collective, their new songs are finding their own tone and voice; slowly building, energetic without being urgent, nostalgic and sleepy but bright and catchy. Check out the track “Midnight Shoppers” here.