I can't believe this will be the first newsletter I write (to all 20 of you, hello!), but I think I can explain why one tweet pushed one little book into the best-seller list in under 48 hours. That, and my friends did ask me to put my musing somewhere with more than 280 characters.
The book in question is, of course, This Is How You Lose the Time War, a queer, epistolary novella from Amal El-Mohtar and Max Gladstone. As I type this, it's sitting at #3 on all of Amazon (you go, guys!). All this in under 48 hours, from one tweet.