Hi friends –
The other day I said to my daughter that I needed to “toot, skeet, and tweet,” – referring to writing posts on the social networks Mastodon, Bluesky and Twitter – and she truly didn’t believe these were the real names of these activities. But, here we are, deep into the absurdities of this era of social media fragmentation, with new platforms popping up, and old ones falling apart, and all of them using different hokey names.
In the midst of all this upheaval, however, there is opportunity. And in this week’s article for New York Times Opinion (gift link), I make the case for a social media future where users have more choice in what they see in their algorithmic feeds.
Here’s my argument in a nutshell: