I cannot take credit for the title: that comes from the Therapy? album I'm currently listening to, Infernal Love.
I'm deep into responsive debugging and browser testing on the new Weightshift website. I hope to have it ready for Jen to look over tomorrow for final copyediting. We should launch this week.
It marks a new design and some new work. More importantly, it signifies an evolution in the studio and my career. It is not a wholesale redefinition, but it is a change.
I've spent much of the year analyzing and talking to people about what it means to be a designer in the current state of our industry. That led to asking questions about how I like working: for whom I enjoy working for and with, and how I best serve those people and myself. I wrote a lot. I jotted down little bits of ideas, realizations, and moments of clarity. I agonized differently: usually they’re aesthetic design choices but this time content played the biggest role.
A currently in-draft Medium article will outline this better and accompany the site launch.
I abandoned the logo. Or rather, I abandoned a formal logo. I strongly believe that branding is important. Because Weightshift is a constant evolution and alignment, I don’t feel strongly attached to a visual representation in a logotype or wordmark that represents this well. From here on out, there is no logo. There is a name and a word. It will morph to whatever is appropriate, when appropriate.
From the photo pile:
I took this photo from our trip to Japan in April. Jen and I were in Arashiyama, Kyoto and Arabica Coffee was on the list of places we had to visit. This gorgeous little modern hut of coffee by the river. The older women in the orange kimono struck me in the above photo. We miss Japan. It's deep in our bones.
Soon, and thanks for reading,
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