What you’re about to read has been coalescing in my brain for a couple of weeks now. Not that I’ve been thinking about this topic to distraction — in fact, I tried to ignore it. But the topic, and an idea for a short essay about it, stayed with me. So here we are.
With that out of the way, let’s get to this week’s musing.
On the Follow Button
It all started with some brief news items in the technology press a couple or three weeks back. News items reporting on, and opining about, something called the Follow button.
What’s the Follow button? It’s a feature that Google is testing in its Chrome web browser for Android. The idea is simple: when you tap the button while reading a blog post or an article, it’s saved to a separate tab in the browser. From there, you can read what you’ve saved at your leisure. As an added, dubious bonus, a Google algorithm makes other suggestions for you on that tab.
The Follow button, Google claims, is part of:
our vision to help people build a direct connection with their favourite publishers and creators on the web
That’s a load of weasel speak, but it sounds suspiciously like what you can do with an RSS reader. Hmm … Speaking of RSS, more than a few people have commented how this feature gives off a distinctive Google Reader vibe.
While only a test, the announcement of the Follow button garnered quite the reaction online. As if on cue, some corners of internet erupted with outrage. Corners of the internet that recalled how Google sent its RSS reader to the digital glue factory in 2013. How doing that killed or irreparably harmed RSS.
Some folks can’t let go, can they?
Worse, there’s talk about how the Follow button just might help put the final nail in the coffin in which they claim RSS currently lies.
Whoever’s saying that is wrong. I’d like to share why. But before I do that, I’m going to rant for the next few paragraphs. Feel free to skip ahead.
No matter what people say, pulling the plug on Google Reader didn’t kill RSS. It didn’t hurt RSS. RSS might have been knocked around a bit by Reader’s disappearance, but it’s far from dead.
If RSS was hurt, that hurt was inflicted by people too lazy to switch to another feed reader, despite being given months to make the switch. That hurt was doled out by people who opted to get their information and barely-informed opinions from Twitter and Facebook and the like. We all know how well that turned out …
It’s not that they were lacking for options — a quick search using a favourite search engine (yes, even Google’s!) would have turned up more than a few alternatives. A good number of those alternatives also explained how to get feeds out of Google Reader and into a new home. No one had an excuse for not switching when they had the chance.
The narrative about the death, or ill health, of RSS persists. A headline at Techcrunch, for example, proclaims that Google revives RSS. But Google’s second go around won’t save RSS, if only because RSS doesn’t need saving. It won’t revitalize or revive RSS (sorry, TechCrunch), if only because RSS isn’t struggling. RSS isn’t fading away. It doesn’t require any tender ministrations
Unlike some of the doomsayers, I don’t believe that the Follow button will kill RSS, either. The Follow button in Chrome has little or anything to do with RSS. In some ways, it seems to be an attempt by Google to replace or supplant RSS rather than being a direct existential threat to RSS. The Follow button and what it does are more of a Frankenstein-like mash-up than anything else. It’s an information delivery chimera that’s a little bit RSS reader, a little bit read-it-later tool, and a little bit Google News.
I’m not sure the Follow button will catch on. At least, not in the way some people think it will. The Follow button might just be another of Google’s countless public experiments, an experiment designed to see if an idea sticks. And what if it does stick? Just as Slack, Teams, and their cousins didn’t put an end to email, I don’t believe that little button will be an RSS killer.
No. The Follow button will more than likely exist side by side with RSS readers. Some people will prefer to tap it rather than using an RSS reader. Some will stick with their feed readers of choice.
That’s not to say that the Follow button is innocuous. It has the potential to be very dangerous. As I mentioned at the top of this musing, when you tap the button, an algorithm is also making suggestions. That can quickly build a filter bubble around you, pushing misinformation and the like your way. Whether you want it to or not. Worse, you don’t have any control over what’s pushed your way unlike the control that you have with RSS.
So, what can you do about this latest innovation (and, yes, I’m using that word in the pejorative) from Google? You have options.You’re not in an all-or-nothing situation. If want to, feel free to use the Follow button. If you’re worried about it being the catalyst to send RSS to the digital glue factory or it being a vector for false and confusing information, then ignore the Follow button. Don’t tap it. Instead use an actual RSS reader, whether on your mobile device, on your desktop, or on the web. Use a browser other than Chrome. Yes, such creatures do exist.
RSS will die only if we let it die. Nothing Big Tech can do will change that. You can keep RSS alive and well by using it. Not with the software handed to you by some firm more interested in raking in your data and cornering a market, but by embracing more artisan software crafted by smaller developers. Developers who care about an open web. That’s your choice. Make it wisely.
Now, if you’ll excuse me, I have some RSS feeds to read.