Keep your customers engaged and well-converted without spending your time wrangling with yet another tool

Trust me β€” I get it. I run a SaaS business, after all. You want to be able to do a handful of things:

  1. Send out blasts of updates (roadmap changes, upcoming webinars, that sort of thing) to converted users to keep them happy and active
  2. Send out marketing material (testimonials, case studies, coupons and limited offers) to prospects and/or free users in order to push them over the edge

And you want to be able to actually set it and forget it, and not spend a few hours jumping between various tools every time you change how you score a qualified lead or your Stripe infrastructure. Am I right?

Well, I've got good news for you. You can do all of that with a single tool, and it's called Buttondown. (Take it from me and a host of other busy-but-happy SaaS founders who use it.)

Buttondown's extensibility with its API and robust webhook support makes it incredibly quick to just fire off an event each time you get a new user and BAM, suddenly you've got a tool pre-populated with your entire database ready to go. Buttondown doesn't support rich conversion funnels or deep integration with your data warehouse or anything like that; it focuses on the core of what you need to do, and does it well.

Kind words from happy writers

I’d also like to add that @buttondown is an absolute joy to use. Hats off, Justin!
Elliot Jay Stocks
Creative Director, Google Fonts
Shoutout to @buttondown and @jmduke for building an amazing bootstrapped product for newsletters, all while being very open to feedback and connecting directly with customers πŸ™ Easily one of the most enjoyable product experience I've had.
Head of Ecosystem, Netlify
if you are looking for "newsletter tool for hackers" i tentatively believe the answer is @buttondown full api, compose in markdown, good docs for setting up domain auth, simple subscribe form HTML that you style yourself (or not)
Brian David Hall
Author, Your Website Sucks
I really like @buttondown as a blogging platform, it has the simplicity of Substack but the corporate culture is less toxic.
Chad Loder
Extremism researcher
I worked with @buttondown and asked for some new payment support beyond the supporter single tier / pay-what-you-want options. Justin was great and built it in just a couple days.
Dan Hon
Author & consultant
I write nonfiction and I use @buttondown - indie, GREAT personal customer support, very nice default styling, all the options I want including ones to protect my readers' privacy
Sumana Harihareswara
Open source maintainer
I use @buttondown because it does exactly what I need (manage subscribers and send markdown emails), not more and not less πŸ‘ As a bonus it's made by an indie dev which I love!
Max Stober
Founder, GraphCDN
If you’re considering running an email newsletter, or if you already run one and are considering a change of provider, I highly recommend @buttondownemail. Super-easy app, very fair pricing with a generous free tier, and exemplary support. πŸ’―
Peter Gasston
Technologist and speaker
imo @buttondown is easily one of the best-designed services i’ve used in recent years, if you have a substack you should really consider switching!
Kabir Goel
Engineer, Cal