When I first moved to New York, I lived in Ridgewood, Queens. Hardly what people have in mind when they think "New York City." I remember the broker showing us the "roof deck" (heavy on 'roof,' light on 'deck') where, if one squinted, the faint outline of the Empire State Building could be made out in the distance. Bright Lights, Big City, baby.
Despite the outer borough-ness of this first apartment, it had everything I expected from an NYC apartment. A tiny bedroom, a neglectful landlord, a broken shower, and bizarre roommates. More importantly, it had a grocery store a five minute walk away, a bodega on the corner, and a perfectly serviceable greasy pizza joint two blocks down. Because my bedroom was nine feet by 12 feet and the "common area" was the kitchen, the idea of getting groceries delivered would have been a laughable concept, because any excuse to get out of the house was a good excuse.
I bring all this up because after got published, a reporter named Matt Newberg from a publication that covers the tech/food industry called emailed me with a few insights. Among other things, he pointed out that "JOKR (and pretty much everyone else) stole its idea from Getir, which has been around for 6+ years" and hyperlinked to from last year. In that article, a Getir co-founder said, "We’re democratising laziness...It’s like having a butler for a dollar or two.”