The Telegraph's head of social, Beth Ashton, on news in a multi-platform age
I regret to inform you that there are now Freelance Pod stickers:
My apologies. Still, better than the mask, right?
So onto this week’s podcast episode then!
I spoke to Beth Ashton, head of social media at The Telegraph, former head of audience at the Manchester Evening News and visiting lecturer at City University.
Beth and I both used to work at Trinity Mirror / Reach Plc. While at the MEN, Beth was part of the award-winning team who covered the Manchester Arena attack in 2017.
I popped over to The Telegraph’s lovely office in Victoria to catch up with Beth on her career, the lessons she learned at the MEN, and how social works with The Telegraph’s metered paywall and Premium content.
Beth spoke to Digiday the day after the pod came out, and it’s a useful piece for more context.
What I’m up to
Why put learners in charge of their training? - for The Times yesterday / Raconteur
Photo [That Will Come To Define This Era Of British Politics] Of The Week
Me, last week:
That didn’t last.
So nice to be back with the gang!!
I’m listening to
Last night’s Brexitcast arrived just in time for those of us who couldn’t get to sleep after all that politics
This episode of The Media Insider with Helen Croydon, in which Ella Dove, commissioning editor of Red, Good Housekeeping and Prima gives out loads of useful advice for pitching her
Can’t wait to start this: “The year is 2218. Ageing has been cured. Society is not what it used to be. Money as we know it, no longer exists. Lesedi Ndaba is about to become the first person to celebrate their 200th birthday.”
The Best Value Restaurants in Central London - I dream of going to every single one of these
How Kieran Culkin Survived Childhood and Made Peace with the Family Profession - this has resurfaced thanks to Succession’s, er, success. Warning: extremely strong 90s nostalgia energy
What’s the Deal With AOC’s Retro-Style GND Posters? - I love this aesthetic
The Syndrome That Made Me Question My Femininity - it’s rare to see such a thoughtful, personal take on Polycycstic Ovary Syndrome (PCOS)
The Five Millennials (Actually) Changing the World - this is an extremely funny but also deeply, deeply concerning look at the biggest [male] names of my generation [so far], plus, what an image!
That’s all for this week - I’ll report back on the live show next time - wish me luck! x