Fonts have feelings, too! 💖

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Hey hey! Hope everyone's doing well. Thanks a bunch to those that send in feedback and mails. It's really validating and encouraging to even know so many of you read this every week. 😸 I keep track of all your requests and attempt to cover it in the ongoing issues. No thanks to Gmail for assuming tttt to be 'promotion'. 😒

Happy Diwali to those it makes sense to. Let's get started!

🗣 Type That Really Talks 🗣

FONTS HAVE FEELINGS, TOO. One of the most requested topics I've received is 'How to choose a typeface for my design'. Here to put to rest most (if not all) doubts you'll ever have when trying to correctly capture a mood through your typography is this excellent article by Jonny Gibson.

What does mean to anthropomorphize? And what does it have to do with typography? How to understand emotional assessment of type through association? Read all about it here.

🖋 Face of the Week 🖋

PROTO. Over the last hundred years or so, utilitarian typefaces have shed most of their quirks and eccentricities on the way to becoming more versatile and universal. That makes some sense, but there’s no reason type can’t be both steadfast and peculiar. Its pedigree is varied, vacillating between Egyptian and Modern, round and edged, even sans and slab. Despite these contradictions, its posture is nothing less than sturdy and forthright. Proto is strange but steady.

Designed by Jean-Baptiste Levée, in both Sans and Slab, Proto Grotesk and Slab are available to buy via Production Type.

✊ Type is Power ✊

THE HISTORY OF TYPOGRAPHY. A paper-letter animation about the history of fonts and typography. 291 Paper Letters. 2,454 Photographs. 140 hours of work. Created by Ben Barrett-Forrest.

I would definitely accredit the discovery of this video as a peak pivot into my career as a Graphic Designer. I was so intrigued to learn and discover more— typography was and will always be my gateway drug into design. More on this in the upcoming tttt blog. Coming soon! *clickbait*

Highly recommend this simple video (not the production value - that's high-level yo). You can watch it here.

💌 Upcoming in the next issues 💌

🖍 Tactile Typography 🖍

📱 How to Use Typography in UI Design 📱

ℜ Blackletter ℜ

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See you next Sunday!

🌈 Sneha.