Thanks for subscribing to The Cache - a weekly summary of the most important stories, trends, & commentary in eCommerce marketing, curated by Rob Bettis.
If you have seen a recent surge in conversions being reported in Facebook, you may have
fallen victim to experienced a relatively new feature in Facebook - Automatic Events.
As many advertisers know, when you setup Facebook’s tracking pixel on your site, you define a handful of conversions. This typically include checkouts, abandoned carts, newsletter signups, etc.