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I am quite fortunate to maintain a steady stream of work during these times, and I continue to have conversations with potential clients regarding the build of their first apps.
In fact, Preflight was established as a consulting and product design service that leverages my 23+ years of experience by helping founders do just that: to build their pre-product apps. Thankfully, the internet is still moving forward, and the opportunities seem to be growing even amid the current turmoil.
In July, I collaborated with TRASH, an AI-powered video-editing app and platform. It’s incredibly fun and actually does more than Snap, Instagram, TikTok, and even VSCO — it removes the guesswork from creating videos, and the results are impressive and easy to share. I’ve not seen anything like it. Its uniqueness coupled with an awesome founder and amazing team made for an engaging and gratifying project.
I designed solutions and advised on some of their user experience and interface issues, which hopefully improves usability and inspires the creators on the platform. We introduced a tab bar for navigation vs. the Snap-style of swiping. This was akin to my first project at VSCO, which was the redesign in the fall of 2016 — the tab bar was the main design element implemented after all the confusion over navigating spaces.
I have a running gag/anecdote about tab bars as it’s come up in most apps I’ve worked on. I’ve recently noticed more apps introducing it (hello, Slack). Do you need it? Not all the time, but I almost think you do 99% of the time. At the very least, it’s a great place to start. I’ll dig into this more in a future newsletter.
In the meantime, go download TRASH and play with it. Whether or not you need another platform to consume, the editing tools alone are fantastic and allow you to change moods, styles, and music. The independent artist selection is particularly commendable.
On a housekeeping note: If you’re enjoying this newsletter, please do forward or share it. I’d love to get more eyes on it, mainly to keep my own motivation up. I’m getting back into the swing of things, and I hope to improve over time.