Hello! Welcome to my new newsletter. I thought a nice way to inaugurate it would be to tell you about how I almost didn’t send this out.
I struggled for years to start a newsletter. To me, publishing blog articles is easier than sending an email because articles just sit there waiting to be discovered, or you might perhaps send the article to someone when you already know that they would be interested in it. That’s why I have been blogging for 4 years, publishing 400 articles, but have never kept a regular newsletter.
I find newsletters scary because I keep asking myself, how can I keep the quality high? That then leads me to more questions: quality- what? Quality anecdotes? Quality articles from the web that I enjoyed? Original ideas? And quality to who? Who are these people reading an email from me?!
I think part of the confusion comes from me being unsure of what want out of a newsletter. I know, conventional marketing wisdom says that a newsletter should be about , the person reading these words. I should focus on bringing value to you. But I’m not going to lie, because that would be a poor start to a relationship. I am also thinking about what I want and what I can get out of this work. I know I’m not the only one who thinks about this.