Seeing the narrative of work for what it is rather than what we imagine it to be is the true difference between expert and novice. According to the novice, experts work beyond the boundary of confusing work, where all the work makes sense to those that know enough about it. The expert, however, knows that they will continually lose sight of the work as it evolves, and they have the skills and attitudes that let them move back and forth across that boundary of understanding.
In a 2011 TEDx talk, Call described how she must convince people “intentionally and repeatedly” to pay for what she calls art’s spiritual value. In a landscape in which audiences expect to consume media for free, she explains, “The current market value of my product is zero dollars…I’m basically on an educational mission in order to get paid.”
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