First, we'd like to apologize for the disappearing act. It's been over a year since our last email. In that time we've experienced a lot of personal changes and have been working on something we find exciting and which we hope you'll find exciting too.
Which brings us to the second thing: We're finally! launching a UX Research course.
💡 Our course is project-based and focused on helping everyone from product designers and product managers to aspiring UX researchers learn how to confidently conduct research and distill actionable insights.
For as long as we've been UX Researchers we have gotten so many questions from multiple people. Sometimes it's one question about a specific thing and other times it's people wanting classes. So, reason one: demand from hopeful researchers.
The second reason is that we've seen a growing demand for UX Researchers, particularly in Africa. Compared to 5 years ago when Lade started working as a UX Researcher, there are many roles opening up. But there's a skill gap.
We hope that by taking this course, you'll be better equipped to take advantage of the many opportunities opening up to UX Researchers today.
The course is for two types of people:
Product people [PMs, Designers, UX Writers, Developers and others] who want to start doing [better] research in their role or organization
Anyone who wants to transition into a UX Research career
In this course, we'll take you through the why, what, and how of UX Research. We'll cover topics like Design Thinking, Research Planning, Research Methods [not just surveys and usability testing 😆], Analysis & Reporting, the Ethics of conducting research with people, Research Ops and other practical things like how to work in a team as a researcher, budgeting time and money for research, and being the first and/or only researcher.
By the end of the course you'll:
know how to identify problems and research questions
understand the basics of UX research and create a research plan
understand different research methods and when and how to use them, as well as other sources of gathering user feedback
know how to adapt research methods, particularly for remote research
be able to facilitate research sessions effectively
be able to analyse qualitative research data and choose the right deliverable
understand the basics of mixed methods research
become familiar with the end-to-end UX research process and be able to confidently conduct research
have your first research case study
The course is 6 weeks long and will start on Saturday, February 12.
5 weeks of classes [every Saturday] and 1 week of follow up support. 9am-1.30pm WAT
Classes will be online [live] and you can join from anywhere in the world.
Applications open today and will be open until January 19, 2022. Apply here
If your application is successful, you'll be notified by February 1 and you'll be expected to make payment within a week of receiving the email. Otherwise, you'll forfeit your slot.
The course is priced at ₦99,500 [~$230].
We want to open this first to you, our newsletter community.
This is the first cohort and we'll only be working with a maximum of 10-12 participants so that we can provide the required support that you need.
We have been working as UX Researchers for a combined total of 10 years [about 5 years each] and have worked with many great companies from Webflow to Google. We've also been teaching UX Research in various spaces, places, communities, and companies including Asa Coterie, SheDesigns, and Paystack over the past 3 years.
So, we hope with these few points of ours we've been able to convince you and not confuse you and that now you'll apply before January 19.
With ❤️ & 🍠,
Your favourite user researchers [Lade & Dumss]