Established in 2011, FToF is a weekly/occasional newsletter written by me, James Whatley, delivered to your inbox on Friday (or at some point thereafter).
By day, I am an integrated strategist working in advertising (often at the intersection of digital, entertainment, and brand).
Outside of working hours, I am a proud Dad, ardent gamer, and a regular roaster of potatoes.
Broadly, I am an interested person interested in interesting things and Five things on Friday is my way of thinking out loud while reflecting on those things - along with work, life, parenting, mental health etc.
The point is: lots of people tell me they like it.