Make tags work for you.

Want to make your life easier? Buttondown’s tags work overtime so that you don’t. This multifunctional tool is the solution to not one issue, but four!

If you need a refresher, tags are labels that are created to organize your lists, trigger an action, and/or personalize content sent to your subscribers. You know what they’re about, now let’s dive in!

Automations

To do list full? No worries! Tags can be used to automate your emails— send emails to specific groups whenever you’d like. Tags that trigger automated emails are good for typical actions such as “welcome” or “discount” emails to new subscribers. Reclaim your time and grab a little treat.

Organization

No more sifting through your contacts for hours— tags are your savior. Take large lists and make more manageable groups through tags. Smaller lists helps you put everything in it’s place and allow you to access necessary data. Basically, it just makes everything better!

Flexibility

Prefer the DIY life? Take matters into your hands and manually tag your lists. There are copious reasons manual tagging is ideal but lets start with one. No matter the content, it’s safe to say that you want to connect with your subscriber and personalize their experience. For granular actions such as creating interest based lists, you need to know key information. Here are some examples of data used in segmentation:

1. Location
2. Age
3. Activity
4. Sign-up source

This might look creepy but it’s not, we promise. We aren’t Big Brother but we do want subscribers to receive content that pertains to their needs and desires. There is a much higher retention rate when using segmentation. They’re happy, you’re happy, and all of the data is secure!

Analytics

Need more reasons to fall in love with tags? As we discussed above, gathering data is incredibly important, therefore, reports are your bff’s. Email campaigns come at a cost, whether it’s time or money. We don’t want to wast either which is why you should optomize your campign using Buttondown’s reporting tool. Our tool pulls the top key performance indicators (KPIs) such as:

1. Open rate
2. Click-through rate
3. Retention rate

Performance insights allows you to learn what works and what doesn’t. Look at it as a way to be creative and experiment. Keep things interesting and watch your performance skyrocket. You might be surprised at what sticks.