Buttondown vs. Constant Contact

Constant Contact is an “all in one solution”, and overkill if you’re just looking for email.

Constant Contact is the kind of company with a phone number in the top-right corner of the screen, marketing playbooks, and a built-in solution for posting Facebook ads. If that’s the kind of platform you’re looking for — you’ve got a whole marketing apparatus, and you need a platform that can tackle all of it (and charge you four figures in the process), it’s worth checking out.

Buttondown’s approach is a little simpler. No affiliate sales models or franchisees or million dollar ad budget — just a focus on making it very, very easy for you to grow your list of subscribers and to send to them, whether it’s in the context of a small business or a personal book club. You don't have to spend all day sitting in your browser configuring and tweaking things — which frees you up to focus on what’s really important.

(Also, have I mentioned pricing? Constant Contact is going to charge you $125/mo for 5,000 subscribers. Buttondown will be charging you $25/mo.)

Feature Buttondown Constant Contact
Analytics Dive into individual email performance, client information, and more
Drag and drop image uploading Images are uploaded quickly and securely.
Email scheduling Write an email on Thursday and send it out on Friday; queue up an entire month's worth of letters.
Third-party integrations Setting up your Buttondown account to work with Zapier, IFTTT, Weebly, Squarespace, Ghost, and more.
Free for your first hundred subscribers Because it shouldn't take a credit card to get a newsletter off the ground.
Archives Because sometimes you don't want your newsletters to disappear into the ether.
Embeddable widget Have your own personal site? We'll hook you up with the code.
Markdown support Buttondown also supports HTML and good old fashioned plain text: whatever your preference is!
Free RSS support I mean, some people _really_ like RSS.
Clean, usable design Design is more than just how it looks, and Buttondown is designed top to bottom to make it easy to use.
Smart embeds Embed tweets, Youtube videos, and more just by dropping in the link.
Autosaving Never worry about accidentally closing a tab ever again.
First-party API Everything you can do on Buttondown's interface, you can also do with our REST-ful API.
Paid subscriptions Buttondown makes it easy and painless for you to get paid for your newsletters. Want to have a free tier? That's possible, too!
Privacy-first Buttondown is GDPR-compliant — and then some. I don't collect any data about you (or your subscribers), and you can turn off pixel tracking and link tracking with a click of a button.
Multiple newsletters Want to run more than one newsletter from the same account? Buttondown's got you covered.
'Pay what you want' mode
Discussion threads

Kind words from happy writers.

Screenshots of tweets from users who love Buttondown.
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