Tip 2: CRM isn't software - it's CULTURE
Customer Relationship Management systems for managing your donors, volunteers, fundriasers, and all your working relationships, can get very technical. But if you concentrate on the software, you're missing out.
My tip for today is to think of CRM not as that one piece of software you're paying quite a bit for, and aren't sure you're making the most of, but instead as a culture that you need to embed in your organisation. That's how real change happens.
If you approach CRM as a tool some people have access to, and depend on it to tell you how to work, you'll always be dictated by the whims of the software company behind it. Instead, forget the software for a bit, and take a look at how you work.