What if I told you a simple capital C could break a user’s experience? Working with a large, international team at IKEA has shown me that sometimes a capital C can slip through and that’s why we need to set rules and establish processes. It may even seem a little silly until your attention is drawn to that C instead of clicking `buy’, right? Click the link below and I’ll share my secret in this week’s post for saving your users from the dreaded capital C.
Writing as part of the UX process
Nothing is more certain than the past, nor more uncertain than the future. Similar to a jet launching off an aircraft carrier, predictions ask us to mentally chart a path on the hard surface of the past. We leave the safety of the flattop and trust our wings of logic and creativity to support the prediction on the airflow of the future. I’m not sure if what I just said is more poetic or lame. Good money is on “yes.”