Hello,
So, have you ever struggled trying to find that perfect product or service just because the companies marketing it seem to understand more about the product than they do about you, the user? I know I have. They may have an understanding of who their users are, but can’t seem to communicate that the product is a great fit for them. That’s all we really want, isn’t it? To know we are making the right choice when we pick a product or service.
This week’s post talks all about this and how some companies are doing it right and some, unfortunately, aren’t. Let me know what you think!
Who’s problem are you solving?
New book?
A couple of you have asked me lately if I’ll be writing a third book anytime soon. As a matter of fact, I do have a very loose outline! This is what I’m thinking:
I have been designing websites for more than 20 years. While a lot has changed (like A LOT), as times goes by, I realise how many of the elements of success behind a website design remains the same. This book is an attempt to boil down my two decades of experience into a guide for you on how to create easy-to-use, helpful, and accessible websites.
Does this sound useful? Interesting? Do you want additional info and be part of the process of creating this book?
What I’m reading
One-on-ones are my most valuable meetings; here’s how I run them
I especially loved this question “If you were me, what would you do differently?”. I’ll ask my team this.
7 unconventional ways we run ConvertKit
If you notice something different about this week’s newsletter, it’s because I’m trialing Convertkit. Even if their tool still has some things I don’t really get, I like their focus on newsletter (as opposed to Mailchimp’s recent change of heart). What do you think? Just hit reply.
And this is just the way forward for all-remote companies:
“Even companies that have standardized salaries usually have a cost of living adjustment for team members in more expensive cities or they hire offshore to get a discount compared to US salaries. Geography doesn’t matter to us. You’re paid the same if you live in Seattle or Slovakia. Equal pay for equal work.”
Favorite quote
Until next time, take care of yourself and just hit reply if you have any questions or comments!
Anton