If your anything like me, you’re paying close attention to all the privacy concerns and influence campaigns that keep cropping up in our digital world. It’s easy to blame Facebook or Google, but doesn’t the user (you and I) need to take some responsibility too? If we didn’t click, read, and believe then we wouldn’t have some of the issues we do today. Take a look at this week’s post for some more information about this and how we need to change our mindset to make real change.
What about ’my’ responsibilities?
“Finally, the shopper moves her mouse to the Search box and types in ‘Refund Policy’. Next thing we know, we’re staring at an almost blank page focused on the words ‘No Results found for: Refund Policy.’ Silence.
We didn’t see the checkout process in that session. Later, during the session debriefing with the team, I asked if there was a refund policy. “Yup.” Why didn’t Search find it? Long pause. Finally, “because Search is for content and the refund policy isn’t content.” Content and Design Are Inseparable Work Partners