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Hello there |FNAME|!
Hope 2020 is treating you well so far!
Here at Paul Jardine Web Design the year has started with a big focus on improving my SEO for Small Businesses workshops (https://pauljardine.co.uk/seo-workshop-for-beginners/) , which I’ll tell you more about in this newsletter.
I’ve also invested a bit in my own business by attending a the fantastic New Adventures conference and a retreat in the Peak District for creative business owners. I’ve also finally had some professional photos taken by the very talented Jodie Thackray (https://www.stylingsustainably.com/) (you’ll see these popping up on Twitter (https://twitter.com/pjwebdesign) and Instagram (https://www.instagram.com/pj_webdesign/) , as well as on my site (https://pauljardine.co.uk/) ).
Here’s what you can read about in this newsletter:
* SEO for Small Businesses workshops (#SEO for beginners)
* New Adventures conference (#New Adventures)
* Tips for choosing good website hosting (#Tips)
* Photo bonus (#Photos)
** SEO for Small Businesses workshop returns in March
At the start of this year, I took stock of my SEO for Small Businesses workshop (https://pauljardine.co.uk/seo-workshop-for-beginners/) offering to make sure the content still serves the needs of those who attend it (thanks to everyone who completed the survey!). As a result, I’ve made a few changes. These include a new venue and time slot, and a slower pace so we could cover fewer topics in more depth.
I ran the first of these revamped sessions at Profolk (https://profolk.space/) , the new coworking space in Stockport, at the end of January, and I was very pleased with the feedback from attendees.
Karen Webber from Goodness Marketing said:
“This workshop is a perfect chance for small businesses to learn the basics of SEO in a friendly environment where you can ask lots of questions and get reliable answers. I would highly recommend Paul’s SEO workshops if you are baffled by the intricacies of search!”
Read more about the changes I’ve made and how the first revamped workshop went down.
READ ABOUT THE WORKSHOP CHANGES (https://pauljardine.co.uk/blog/seo-for-small-businesses-workshop-revamped-for-2020/)
** New Adventures: Cleaning up after messy old adventures
At the end of January, I attended the 2020 New Adventures conference (https://pauljardine.co.uk/blog/new-adventures-2020/) . I’d been looking forward to it for a while, as last year’s conference was a fantastic experience from which I learnt a lot.
And it lived up to expectations.
The speakers were once again amazing and diverse, and I was really impressed by the organisers’ commitment to putting on an event that truly considered the environment.
It was an inspiring and quite intense day, and left me with a lot of food for thought, hope, and the inspiration to make a difference.
READ THE NEW ADVENTURES BLOG (https://pauljardine.co.uk/blog/new-adventures-2020/)
** Tips for choosing good website hosting
Website hosting is not glamorous, but it’s a massive contributor to the success of your website. Choosing a poor hosting package is like build your house on a swamp.
These are the top things to consider when choosing a hosting company.
Speed. Decent hosting companies employ all sorts of fancy file caching and compression techniques to make your website load in a flash.
Cheaper hosting packages typically store your website in a server with many others which will make your site run slower due to sharing the available resources. Better hosting companies also do specialist Wordpress hosting which are optimised to run WP websites faster.
Security. Look for hosting that has its own security built into its server configuration to stop your site getting hacked (and remove the need for you to install a resource-sapping security plugin on your website).
Look for companies that offer free SSL certificates, typically using automated technologies such as Let’s Encrypt.
Sustainability. Web servers use a lot of energy, so invest in one of the many green hosting companies who are committed to minimising their carbon footprint. You can check your site’s carbon footprint with Website Carbon Calculator (https://www.websitecarbon.com/) .
Get in touch if you need advice about moving your site to a better hosting company
** Stockport’s favourite web design hound makes modelling debut
As I mentioned, I have finally had some professional photos taken by Jodie Thackray of Styling Sustainably (https://www.stylingsustainably.com/) . As my trusty adviser and knowledgeable sidekick (https://pauljardine.co.uk/blog/ask-bo-wise-words-from-stockports-favourite-web-design-hound/) , Bo the web design hound was in on the action - and what a handsome boy he is!
Despite my initial apprehension about a photo shoot, it was actually a lot of fun. Jodie made me feel relaxed and at ease, and I’m very happy with the results.
Here is one of my favourites of me and Bo. Just look at his smile!
That’s it from me until next time.
PS. If you liked this newsletter, please send it onto someone who might find it useful!
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