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Hello there |FNAME|,
First off, I’d like to say that I write this fully aware of the bad state of things in the world. I understand that you might not be in the mood to read about web design right now, so feel free to hit delete (or unsubscribe via the link at the end of this email).
All things considered, I hope you are keeping well.
Here in my corner of Stockport I have been fortunate enough to continue working on exciting projects for my clients, run my workshops to help small businesses with their SEO, and marked a special milestone for my business.
Last week, Paul Jardine Web Design turned six years old. Usually there’d be cake, but this time round that kind of celebration didn’t feel right.
Instead, I wrote a blog post full of good news stories about the small businesses inspiring me during the pandemic. I am also grateful to be able to make donations to two good causes, which I recommend you check out:
* Inclusive Indies (https://www.crowdfunder.co.uk/inclusive-indies) , who support diversity-led inclusive independent publishers across the UK, and
* City of Trees (https://cityoftrees.org.uk/) , who are aiming to plant 3 million trees across Greater Manchester.
And Stockport’s finest web design hound, Bo, has put together some tips for a more energy-efficient website in honour of World Environment Day which was on Friday.
Here’s what you can read about in this month’s newsletter:
* Small business stories of joy (#small business inspiration)
* SEO for Small Businesses workshop (#seo workshop)
* How to make your contact forms better (#contact form tips)
* New case study: North Product Design (#case study)
* Help with those Zoom quizzes you are running (#quiz)
* Bo the eco warrior shares his top tips (#bo’s tips)
** Small business inspiration
during the pandemic
Given the current situation around the world, I wasn’t in a celebratory mood when Paul Jardine Web Design turned 6 last Tuesday, but I wanted to mark the occasion.
Instead of celebrating in the traditional sense, I shared some stories of the people around me who are doing good work in the face of it all.
This includes the Foodie Friday gang raising over £16,000 to feed Stepping Hill staff (https://www.gofundme.com/f/help-foodie-friday-feed-stockport-nhs) , my clients North Product Design developing a bespoke COVID-19 testing kit in just three days, and Stockport’s indies being amazing at letting people order online and doing contactless deliveries.
I hope you find these stories inspiring!
Read the post (https://pauljardine.co.uk/blog/inspiring-small-businesses-during-the-pandemic/)
** June SEO workshop dates
I am running two more SEO for Small Businesses workshops (https://pauljardine.co.uk/seo-workshop-for-beginners/) online in the next two weeks, and then taking a break until later in the summer.
There are still spaces available on both workshops, which you can attend from the comfort of your own home with a maximum of two other delegates.
These will be on:
* Thursday 11 June: 6.30pm - 9pm (1 space available)
* Friday 26 June: 10am - 12.30pm (2 spaces available)
* Understanding keywords
* Ideal page content formatting
* Technical SEO elements such as page titles and image labels
* Free Google tools to improve your search performance
* Using Search Console
The session will be recorded, so you can watch it back afterwards if you like.
Tickets are £60 (usually £85).
Book your place (https://pauljardine.co.uk/seo-workshop-for-beginners/)
** How to nurture early customer interaction with a great contact form
A completed contact form might feel like an end goal in itself, but in reality it is just the beginning of a new customer relationship.
It is worth thinking about how to set up a contact form to not only encourage completion, but also ensure that this new relationship starts on a good footing.
This blog post explains what to consider when creating a contact form for your website.
Contact form tips (https://pauljardine.co.uk/blog/contact-form-tips/)
** Results for North Product Design
I thoroughly enjoyed working on a website redesign and build for North Product Design. They are my kind of people, with positive, ethical brand values and a focus on sustainability through good design. But the project itself was also great to work on, and we’re all very pleased with the results, which include:
* 4 seconds faster page load time
* Traffic doubled
* Improved search performance
Find out more about how we have done this in this case study.
Read the NPD case study (https://pauljardine.co.uk/case-studies/north-product-design-website/)
** Let’s get quizzical
Little known fact about me: I used to be the resident quiz master at the much missed Seven Miles Out in Stockport Marketplace.
Some have said my Halloween quiz was the greatest thing to happen in Stockport since Jimi Hendrix played at the Tabernacle club in 1967 (citation needed).
During lockdown I’ve been running a few quizzes with my friends over video chat and if you’d like to do the same but can’t be bothered writing one, well today’s your lucky day!
I’ve made a wee quiz microsite for you to play at home or online with your friends and family on my site (http://quiz.pauljardine.co.uk) .
The quizmaster can either read the questions straight from their phone or present them on their laptop screen (or even beam it to your TV using a device like a Chromecast).
You can also host the quizzes online using screen sharing software like Zoom or Google Hangouts.
Get quizzing! (https://quiz.pauljardine.co.uk/)
** Bo’s Top Tips: Make Your Website
Bo, Stockport’s favourite web design hound, loves spending time in the great outdoors, going on long walks and frolicking in the natural environment.
So this month, he is sharing some of his top tips that can help you make your website more eco-friendly.
Use the Website Carbon Calculator (https://www.websitecarbon.com/) to find out the impact of your site on the environment.
Choose a green web hosting supplier which supports eco-friendly initiatives.
Make your website a lean, fast-running machine with no unnecessary files loading on pages.
Make it simple for people to navigate your site, reducing the amount of time they have to spend on it looking for what they need.
Make sure your search listings are clear, so the people who choose to click through to your site won’t just bounce off again because they didn’t find what they were looking for.
Sending love to you all. Be safe!
I’m currently able to take on more projects from September 2020 as well as consultancy work (https://pauljardine.co.uk/services/) . Get in touch if you have something coming up that you think I can help with!
PS. If you liked this newsletter, please send it onto someone who might find it useful!
Good Websites for Good People
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