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Hello there |FNAME|,
How are you doing?
I’ve returned from my 2-week break both refreshed and as a married man (https://www.instagram.com/p/CDdmVm8A4V5/) !
It’s all systems go again this week, with interesting client work and plans for my next SEO for Small Businesses workshops (https://pauljardine.co.uk/seo-workshop-for-beginners/) .
This month on the blog, I’ve kicked off a new series of blog posts by guest contributors. First up is Karen Webber of Goodness Marketing (https://goodnessmarketing.co.uk/) , who has been helping me level up my marketing since last April. I know this new content series will bring you lots of valuable insights from some of the talented, independent creatives with whom I collaborate (https://pauljardine.co.uk/recommendations/) .
I’ve also written about one of my favourite topics, page speed, and what website owners should consider around the topic in 2020.
Here’s what you can read about in this month’s newsletter:
* Why website pagespeed still matters in 2020 (#page speed)
* W (#blog) hy every small business should invest in marketing (#marketing)
* SEO fro Small Businesses: new workshop dates (#workshops)
* Bo shares his digital detox tips (#bo’s tips)
** Why website pagespeed
still matters in 2020
Why website pagespeed still matters in 2020 - Paul Jardine Web Design
Get a move on, buddy! A fast loading website will improve your users experience, improve search engine performance and help you achieve your goals.
I’m passionate about page speed. I know that sounds a little sad, but take it from someone whose bread and butter comes from making sites that search engines and users love: a speedy site is key to success.
The time it takes to load your website remains one of the critical factors for ranking in search. And, in an era where we are increasingly getting used to voice search, internet users expect immediate answers to their questions.
Here’s why website page speed matters and what you can do to make your site load faster.
Read the post (https://pauljardine.co.uk/blog/why-page-speed-is-important/)
** Why every small business
should invest in marketing
In the first of a new blog series by some of my collaborators, Karen Webber of Goodness Marketing gives some compelling reasons for small businesses to invest in marketing.
Karen and I have been working together since last April, and her input has made a big difference to my business. She also recently interviewed me on her blog (https://goodnessmarketing.co.uk/posts/small-business-marketing-paul-jardine) , where I spoke more about how effective marketing has doubled my website traffic in a year.
We also did an Instagram Live before my holiday, which - after a comical start of technical difficulties - was full of advice about how you can use content to improve your website. Watch it here on IGTV. (https://www.instagram.com/tv/CCdkBi-gO-1/)
Read Karen’s blog post (https://pauljardine.co.uk/blog/why-every-small-business-should-invest-in-marketing/)
** SEO for Small Businesses:
new online workshop dates
Sadly, we are not yet back to in-person workshops, but that means you can attend the next two SEO for Small Business workshop sessions (https://pauljardine.co.uk/seo-workshop-for-beginners/) in your slippers at home!
The dates for your diaries are:
* Tuesday 15 September: 10am - 12:30pm
* Wednesday 14 October: 10am - 12:30pm
There are three spaces available in each session at £75 each. You can read more about the workshops and see what other people think of them on my site, where you can also book your ticket.
Find out more and book (https://pauljardine.co.uk/seo-workshop-for-beginners/)
** Bo’s Top Tips: Digital Detox
As much as I love technology, I’ve just enjoyed a digital detox at my friend’s house while my humans were off getting hitched. I’ve returned to my duty as Stockport’s favourite web design hound feeling refreshed and focused.
Fancy it? Here are my top tips for a digital detox:
Turn off notifications so you don’t get distracted by the constant pinging on your phone.
Consider removing social media apps from your phone, so you have to log in to use them. Then log in when you’re done. Those extra steps add just enough obstacles so you don’t mindlessly scroll.
Invest in an actual alarm clock and leave your phone outside the bedroom at night.
Schedule social media posts so that you don’t need to be online quite so much. It can be very productive batch creating and scheduling your posts.
Get rid of what doesn’t serve you. Unsubscribe from newsletters that don’t add value (even this one, we won’t take it personally!), delete unimportant emails straightaway and have separate accounts for work and your personal life.
I hope you have a relaxing and detoxified August!
For many businesses, August is a quieter time ahead of the busy-ness of the end of the year. That makes it a perfect time to take stock and plan ahead, and my website review (https://pauljardine.co.uk/services/website-reviews/) and consultancy services (https://pauljardine.co.uk/services/) can help you identify what needs your attention. I’d love to hear from you!
I don’t have immediate availability for project work, but please get in touch if you have something in the pipeline!
PS. If you liked this newsletter, please send it onto someone who might find it useful!
Good Websites for Good People
** Twitter (https://twitter.com/pjwebdesign)
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