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Hello there |FNAME|!
I hope you and yours are keeping safe and well.
Over the past few weeks, I’ve found it heartening to see how my local community has rallied to help the vulnerable. See below the brilliant campaign by my Foodie Friday friends to raise money to provide free meals by their traders for Stepping Hill hospital staff.
For my part, I feel the best thing I can do to help people at the moment is to provide advice for those moving their businesses online.
You can now find my most useful blogs in my website advice for small businesses archive (https://pauljardine.co.uk/blog/tag/website-advice-for-small-businesses/) .
I’ve also written a new blog post about simple things you can do to make your site work harder for you.
And, even though Bo the web design hound has had a bit less alone time recently, he’s come up with some more stellar tips!
Here’s what you can read about in this newsletter:
* SEO for Small Businesses workshop (#SEO for beginners)
* 5 simple steps to boost your online presence (#5 simple things)
* Foodie Friday for the NHS (#Foodie Friday)
* B (#Top tips) o’s top tips for keeping positive (#Top tips)
** My SEO workshops are now online
I’ve been mightily impressed by the small businesses who’ve already been able to make the switch to operating online only. This week I did my yoga class via video link, and my grocery store The Good Life has set up functionality for click and collect via their website so I can pick up my veg box safely.
I had to change the location of my planned SEO for Small Businesses workshop (https://pauljardine.co.uk/seo-workshop-for-beginners/) from Profolk to this amazing tropical beach (brought to you courtesy of Zoom’s backgrounds).
And you know what, it worked really well! So well, in fact, that I will be running another virtual workshop on Wednesday, April 15 - and you can attend from anywhere in the world! I’m keeping groups to a maximum of three so I can still give you lots of individual attention and so you will have plenty of opportunities to ask questions.
I’ve also reduced the price to £60 (usually £85).
* Understanding keywords
* Ideal page content formatting
* Technical SEO elements such as page titles and image labels
* Free Google tools to improve your search performance
* Using Search Console
Learn how to supercharge your site from the comfort of your own home!
BOOK YOUR PLACE (https://pauljardine.co.uk/seo-workshop-for-beginners/)
** 5 simple things you can do now to improve your online presence
People are spending more time than ever online, which means that it makes sense to make your website work as hard as possible for your business.
It can be a daunting prospect to tackle site improvements, especially if you don’t know where to start.
That’s why I’ve written a new blog post which covers five simple things you can do yourself to make sure your site:
* appears more prominently in search results,
* is more appealing to visitors,
* runs faster and works better, and
* brings you more business.
Read the blog post to get started on your way to a better performing site.
MAKE YOUR SITE BETTER (https://pauljardine.co.uk/blog/boost-your-online-presence/)
** Foodie Friday for NHS Stepping Hill
My good friend and long-time collaborator Joe Barratt and the team at Foodie Friday are raising money to provide free hot meals from their traders to staff at Stepping Hill hospital.
See the video of Joe launching the campaign on Twitter. (https://twitter.com/skfoodiefriday/status/1244650494515183616)
A £6 donation provides one worker with a meal, and the campaign (https://www.gofundme.com/f/help-foodie-friday-feed-stockport-nhs) hopes to raise £6,000 which will mean each staff member will get one!
This is a great way to not only show thanks to our NHS workers, but also support the wonderful Foodie Friday traders!
DONATE HERE (https://www.gofundme.com/f/help-foodie-friday-feed-stockport-nhs)
** Bo’s Top Tips for Keeping Positive
Bo, Stockport’s favourite web design hound, is not just an expert at websites. He is also great at being a positive, smiley canine, which is why he has put together a list of some positive things you can do right now.
Here’s what Dr Bo, Chief Medical Officer of PJWD, prescribes:
* Check your neighbours are OK and drop in a note with your phone number on.
* If you’re working at home and feeling lonely, listen to the radio.
* Support your indie businesses! Even if you can’t go in and buy in person, most small businesses can sell online or over the phone. Buying gift cards or subscriptions (like Rare Mags (https://raremags.co.uk/) do) can help the cash flow of small shops and cafes whilst footfall is down.
* Talk to your friends and family, especially if you’re feeling anxious.
* High on Yoga (https://www.youtube.com/channel/UCpxj4GLefyrL5IKEaFHoPSg) has a bunch of great YouTube videos for stress busting and breathing exercises.
Sending love to you all. Be safe!
I’m currently able to take on more projects as well as consultancy work. Get in touch if you have something coming up that you think I can help with!
PS. If you liked this newsletter, please send it onto someone who might find it useful!
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