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Hello there |FNAME|!
Hope you are well and feeling enthused and inspired for the last stretch of the year!
Over the last month I’ve been busy coding, launching a new service (more below) and even learning about how to style Instagram photos.
As you know, I make good websites for the good people of Stockport and beyond. And this month’s newsletter feels a bit like an ode to this town I call home, with events happening across Stockport, a blog post about Stockport and even a case study about a Stockport institution…
In this month’s newsletter we have:
* Info about a panel discussion in which I’m taking part
* Details about the final SEO for Beginners workshop for the year
* New blog posts
* Top tips to improve your search info
* My new website maintenance package
* A case study
** Stockport for Good panel
I’ve been invited to take part in a panel discussion about how to sell your values without selling out. The ‘Stockport for Good’ (http://www.foodsync.co.uk/events/newbie-foodie-event-11-stockport-for-good/) event is part of the Newbie Foodie events series, but this final one for 2019 is being opened up to everyone - not just food businesses - and (free!) tickets are now available.
I’ll be joined on the panel by Charlotte Holroyd from Creative Wilderness and Karen Webber from Goodness Marketing, and I look forward to chatting about how what we do is guided by our values and beliefs.
It’s going to be held at Profolk, a new co-working space in Stockport, on Thursday October 24th between 4 and 6. Hope to see some of you there! Register now for your free ticket.
BOOK NOW (https://pauljardine.co.uk/seo-workshop-for-beginners/)
** FINAL one for 2019: SEO for beginners workshop
I’ll be running my monthly SEO for Beginners workshop for the last time this year on Tuesday October 22nd.
The workshops are kept small (4 people maximum) and they are aimed at helping small businesses understand how they can perform better in search.
Previous attendees have said nice things about the workshop, such as that I’ve made search accessible, easy and even fun! It probably helps that I run the workshops at the brilliant Tandem Coffee House.
Here’s what we’ll cover:
* Setting up your website for the best search engine results
* Tracking progress in Google Analytics
* Using analytical data to spot opportunities
This is the last workshop I’ll be running in 2019. I always give newsletter subscribers first dibs on tickets, so please move quickly if you want to come along as I’ll be telling the rest of the world next week!
You can find out more or book on my site (https://pauljardine.co.uk/seo-workshop-for-beginners/) .
BOOK NOW (https://www.eventbrite.co.uk/e/newbie-foodie-events-selling-your-values-without-selling-out-tickets-74928632557)
** New on the blog
HOW TO ASSESS YOUR WEBSITE PERFORMANCE
It’s never a bad time to review your website performance, but I would say now is a particularly good time to see how your site is doing. Here’s how.
Read the post (https://pauljardine.co.uk/blog/how-to-assess-your-website-performance/)
5 GREAT COFFEE SHOPS IN STOCKPORT FOR MEETINGS
I love Stockport and I love supporting local businesses. Here are my top picks of coffee shops for hosting meetings or working.
Read the post (https://pauljardine.co.uk/blog/5-great-coffee-shops-in-stockport-to-host-meetings/)
** 3 top tips to improve your search performance
Want to rank better in search? Of course you do!
Here are 3 things you can look at during October - or any other time! - to give your site’s search performance a boost.
* Add relevant keywords to your headings. They give your page structure and add context to your page content.
* Always put alt text on your images. This tells search engine spiders and screen readers what the image is of. It’s also a good opportunity to squeeze in a keyword, as long as it still describes the image. For example, for a photo of me the alt text might be ‘The web designer Paul Jardine’. However, if a photo is of a carrot, the alt text should just be ‘Carrot on a plate’, as stuffing in unrelated keywords would be jarring.
* Make sure your internal links have descriptive text. For example, ‘View my Web Design Services’ is better than ‘To view my web design services click here’.
Speaking of my web design services… read on…
** Service spotlight: WEBSITE MAINTENANCE
If you want to grow your business, your site will need to grow with you. And that requires ongoing care and attention, which is where my new Website Maintenance Service (https://pauljardine.co.uk/services/website-maintenance/) comes in.
With this package, I keep an eye on your site analytics to identify what works well and what needs work, and keep your site in a healthy state with all its necessary security and plugin updates. I’ll work with you to make the best improvements so your site continues to grow and achieve your objectives.
CLICK TO FIND OUT MORE (https://pauljardine.co.uk/services/website-maintenance/)
** Case study: STOCKPORT FOODIE FRIDAY
The team at Foodie Friday are currently waiting to find out if they have won ‘Best Foodie Event’ at the Manchester Food and Drink Festival. I don’t mean to brag, but I’ve been involved in Foodie Fridays right from the start!
Have a read (https://pauljardine.co.uk/case-studies/stockport-foodie-friday-website/) to find out what happened behind the scenes when we built a site that worked on all screens for this popular event.
READ THE CASE STUDY (https://pauljardine.co.uk/case-studies/stockport-foodie-friday-website/)
If you want to stay in touch with me between newsletters, I can be found sharing web-thoughts on Twitter (https://twitter.com/pjwebdesign)
and behind-the-scenes pictures on Instagram (https://www.instagram.com/pj_webdesign/)
Please note I’ll be away for a week from 28 October, back on November 4th!
Until next time,
PS. If you liked this newsletter, please send it onto someone who might find it useful!
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