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Hello there |FNAME|,
I hope you and your loved ones are keeping safe and well.
As the world continues its shift online, here at PJWD HQ I have enjoyed delivering my SEO for Small Businesses workshops digitally (even though I had to interrupt one of the sessions when I spotted the Stockport County mascot Vernon bear (https://marketingstockport.co.uk/news/vernon-bear-brings-smiles-stockport/) outside my house…!). The workshops have been well received and I’ll be running four more over the next couple of months - details below.
I’ve also been busy adding blog posts to my website advice for small businesses archive (https://pauljardine.co.uk/blog/tag/website-advice-for-small-businesses/) , sharing ecommerce tips as well as an insight into my website analytics experiment (which resulted in a lasting positive change behind the scenes on my website).
And Stockport’s finest web design hound, Bo, has been observing a great deal of working from home activity recently, and he is keen to share some tips about how small businesses can appear more professional.
Here’s what you can read about in this month’s newsletter:
* SEO for Small Businesses workshop
* Effective ecommerce tips for small businesses
* Fathom Analytics vs Google Analytics
* Bo’s top tips for looking professional
** Four new SEO workshop dates
I was very happy to run my SEO for Small Businesses workshop (https://pauljardine.co.uk/seo-workshop-for-beginners/) online in the last few weeks, with some excellent people attending.
Thanks to Sara Starling for her lovely feedback (https://www.instagram.com/p/B_mRPQBnnQp/) , which included the fact that I don’t fill anyone’s head with “unnecessary jargon” but still teach people something new. Mission accomplished!
I am very happy to let you know I will be running two online workshops a month over May and June including an evening session, which you can attend from the comfort of your own home with a maximum of two other delegates.
These will be on:
* Tuesday 12 May: 10am - 12.30pm
* Wednesday 27 May: 10am - 12.30pm
* Thursday 11 June: 6.30pm - 9pm
* Friday 26 June: 10am - 12.30pm
All sessions will also be recorded, so attendees can watch it back afterwards. And it is still available at the reduced price of £60 (usually £85).
* Understanding keywords
* Ideal page content formatting
* Technical SEO elements such as page titles and image labels
* Free Google tools to improve your search performance
* Using Search Console
Book your place (https://pauljardine.co.uk/seo-workshop-for-beginners/)
** Effective ecommerce tips for small businesses
For obvious reasons, people are shopping online more than ever before. As an online seller, you therefore need to make it as easy as possible for people to find what they’re looking for on your site, and then help them buy from you.
I’ve built many online shops over the years, and I’ve put together some top tips to help make sure your site achieves just that.
Ecommerce tips (https://pauljardine.co.uk/blog/ecommerce-tips-for-small-businesses/)
** Fathom Analytics vs Google Analytics
I’m increasingly becoming aware of more ways in which we can make the internet a better place. A big part of that for me is privacy. As you know, I have switched off all Mailchimp analytics, so I won’t know what you’ve clicked on in this email. I’ve now also switched my website analytics to Fathom Analytics, and got rid of Google Analytics.
I didn’t take this decision lightly, and before pulling the trigger I conducted a month-long experiment. I ran both sets of analytics alongside each other, and wrote a post detailing my findings.
If you’re interested in privacy-focused alternatives to the way in which we’ve always used the internet - or if you’re overwhelmed by all the data offered by Google Analytics - go and have a read and let me know what you think.
Read the post (https://pauljardine.co.uk/blog/fathom-analytics-vs-google-analytics/)
** Bo’s Top Tips for Being Professional
Bo, Stockport’s favourite web design hound, has spent a lot of his time during lockdown observing people being professional while working from home.
He’s decided to share his hot take on what everyone could do to up their pro credentials.
Set up an ‘official’ email address using your domain name rather than just a free gmail or hotmail account. This will really show your customers you mean business!
Create an email footer based around your businesses branding. It’s also a good place to link to your social profiles and other key content.
If you used your phone for business, make sure you record an answer phone message rather than the default robot one.
Check your Google Business profile is looking ship shape. Not only is it the first impression for most customers finding your business, it’s also an important factor in location based SEO.
Sending love to you all. Be safe!
I’m currently able to take on more projects as well as consultancy work (https://pauljardine.co.uk/services/) . Get in touch if you have something coming up that you think I can help with!
PS. If you liked this newsletter, please send it onto someone who might find it useful!
Good Websites for Good People
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