Buttondown is a small, elegant tool for producing newsletters.
The minimalist interface makes it easy for you to write great emails; the automation acts like the editorial assistant you wish you had, by checking for typos, broken links, or malformed images; the portable subscription widget makes it really easy to grow your audience from wherever you host your site.
And then Buttondown gets out of your way! Buttondown's focus is on pragmatism over richness; it's not the most robust application you've ever used, but it may be the most delightful.
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I had been writing my own personal newsletter for years but struggled with how other tools worked. Simple tasks like cleaning up Markdown, checking links, resizing images, and making sure the email looked right was a huge hassle. It took me away from doing the fun part: writing a great newsletter.
I needed a simple, pleasant tool that took the annoying stuff off of my plate. I also wanted something that was for people like me: not a tool that was really built for big commercial sites or complex editorial teams, but for a small user who wanted to spend more time writing than dealing with an interface.
Attach whatever files you want, just like real email
Your newsletter, your data
Most email and newsletter tools operate under one of two business models:
They are venture-backed, forcing them to achieve scale and profitability at the expense of usability or privacy.
They are designed for large corporations, who spend tens of thousands of dollars a month to create complex automation workflows based on subscriber actions.
Buttondown is different. I've built it specifically for folks who want a tool, rather than an ecosystem: I keep track of how I spend money and offer customizable analytics options so you can be comfortable with the data you collect.
It's already so refreshing compared to the mega companies.
Author, Debugging Your Brain
Definitely will be using for the foreseeable future. It’s a great service and I feel well cared for. Thank you!
I’m a sucker for elegant UI and I really love your site, but above that I think your product has so much value for so many different people. I’m not a coder, I’m only familiar with the bare basics, but I was able to figure out and utilise Buttondown quickly.
Founder, The Repository
The killer feature for me: Buttondown will take an RSS feed then automatically slurp up the content (in their words) and then send it to our subscribers. Job done. They seem like a good company too, so I’d say this is a winner.
Founder, Set Studio
Well may I just say your support experience is already approximately 1 billion times better than ConvertKit. Excited to be switching!
Michael J. Metts
Author, Writing is Designing
Privacy focused sending and sign up form; lets me focus on writing - editor is "just" markdown; simple, elegant design template looks like a blog post; the founder is amazing - he's helped with every question I've had, even outside of Buttondown.
We need more nice and professional services like yours on the web.
Designer and developer
No one is paying me to say this, but I love @buttondown so far for my lil newsletter. It’s so smart, simple, and attractive (and to my knowledge, not actively anti-trans!). Customer service is also legitimately excellent.
Copy chief, Sports Illustrated
I love it! It lets me breathe, not compete as I write with other writers.
Devin Kate Pope
Writer and editor
It’s a pleasure working with you. Thank you! (And what a contrast with Mailchimp, where I spent two weeks and a dozen of emails trying find out why our form goes down sometimes (only sometimes), and never really got a real answer.)
Software Engineer, IA
Buttondown exemplifies how I wish most software worked, and I hope to achieve a similar thing with the software I develop in the future.
It feels incomparably good to be able to email just like a guy named Justin when you have a
question 15 minutes before you’re about to blast a Geistlist email. (Not a guarantee but wow this guy is human-level good.)
Designer About Town
Enter Buttondown, Justin Duke’s lovely little newsletter tool. It’s small, elegant, and integrates well. And it is also eminently affordable.
Your settings page is a joy to use and everything about Buttondown makes me happy.
have been on Buttondown for ~18 months and I can't recommend it enough.
You really do make ALL other customer service look terrible by comparison.
There is a caring person on the other side of this software, which is one of the things I like the most about Buttondown.
Film & TV Producer
I’d also like to add that @buttondown is an absolute joy to use. Hats off, Justin!
Elliot Jay Stocks
Creative Director, Google Fonts
for building an amazing bootstrapped product for newsletters, all while being very open to feedback and connecting directly with customers 🙏
Easily one of the most enjoyable product experience I've had.
Head of Ecosystem, Netlify
if you are looking for "newsletter tool for hackers" i tentatively believe the answer is @buttondown
full api, compose in markdown, good docs for setting up domain auth, simple subscribe form HTML that you style yourself (or not)
Brian David Hall
Author, Your Website Sucks
I really like @buttondown as a blogging platform, it has the simplicity of Substack but the corporate culture is less toxic.
I worked with @buttondown and asked for some new payment support beyond the supporter single tier / pay-what-you-want options.
Justin was great and built it in just a couple days.
Author & consultant
I write nonfiction and I use @buttondown buttondown.email/Changeset - indie, GREAT personal customer support, very nice default styling, all the options I want including ones to protect my readers' privacy
Open source maintainer
I use @buttondown because it does exactly what I need (manage subscribers and send markdown emails), not more and not less 👍 As a bonus it's made by an indie dev which I love!
If you’re considering running an email newsletter, or if you already run one and are considering a change of provider, I highly recommend @buttondownemail. Super-easy app, very fair pricing with a generous free tier, and exemplary support. 💯
Technologist and speaker
imo @buttondown is easily one of the best-designed services i’ve used in recent years, if you have a substack you should really consider switching!
Sweet, the barrier to entry for having a newsletter is much reduced. Now any blog has no excuse to offer a newsletter for latest posts.